Discussion Questions On Galileo s Letter - 981 Words

Discussion Questions for Galileo’s Letter to the Grand Duchess 1. Overall, what is Galileo’s attitude toward the church? a. He depicts himself as a devout and loyal subject of the Church. He doesn’t claim that the Church itself is opposed to his beliefs, but that certain misguided theologians and academics were using the power of the Church to oppose him. 2. Do you think he was trying to bring the church in line with science or science in line with church? a. The church in line with science. 3. What are his attitudes toward those who he feels are using the bible to support arguments against him? a. Galileo feels that they are â€Å"Showing greater fondness for their own opinions than for the truth†¦Ã¢â‚¬  (30). He feels they are misinterpreting the bible purposefully to hereticize his ideas. 4. What were the general reactions been to his arguments? a. â€Å"Men who were grounded in astronomical and physical science were persuaded as soon as they received my first message†¦Ã¢â‚¬  (30). Others took longer to come to terms with Galileo’s work due to how different it was from what they had come to believe. And, some were so stuck in their ways that they refused to look at the evidence and denied the truth at all cost. 5. Galileo was a strong supporter of Copernicus. Was he alone in his support for Copernicus? a. No. Copernicus’s work was publish shed â€Å"at the the instance of the Cardinal of Capua and the Bishop of Culm† (31). Galileo also shares that Copernicus’s book was accepted by theShow MoreRelatedMiddle Ages and the Renaissance1274 Words   |  5 Pagesï » ¿Middle Ages and Renaissance (Order #A2073046) In the time between the 1300s and the 1500s, a great transformation took place in Europe. Prior to the 1300s, Europe had experienced what has been called the Middle Ages, but after 1500, the continent was fully into the period known as the Renaissance. 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Timesaver Customs Lifestyle in the Uk Ireland Free Essays

What is Britain? Wales and Scotland Wales Info-stop †¢ This is the Welsh flag – The Red Dragon of Wales. †¢ The Welsh language is one of the oldest in Europe. 20% of the population* speaks Welsh. We will write a custom essay sample on Timesaver Customs Lifestyle in the Uk Ireland or any similar topic only for you Order Now †¢ Do you like vegetables? The Welsh national symbol is a leek. †¢ Are you good at spelling? A town in Wales has the longest name in Britain! Llanfairpwllgwyngyllgogerychwyrndrobwllllanttysiliogogogoch †¢ There are lots of castles in Wales. They were built in the Middle Ages*, when the Welsh fought the English. †¢ Wales is called Cymru in Welsh. Don’t call Welsh people English. They aren’t. They’re Welsh! †¢ Every year there are music and art festivals called Eisteddfods. They began around 1,000 years ago. Read about Wales. Find the places on the map and write the letters. a 1 Feeling sporty*? Why not go to a rugby match? There are 47 clubs in Cardiff! b 2 c Take a boat from Cardigan Bay and see thousands of seals and dolphins. f 3 Go surfing! Whitesands Bay is a hit* with surfers. And it’s also got great swimming and diving. d 4 Baa! Wales is the most important sheep farming area in Europe. It’s got 11 million sheep!WALES 5 e Ancient! In Anglesey you can see remains* of Celtic* villages. Celts moved into Wales around 4000 BC. 6 The highest mountain in Wales is Snowdon. It’s great for walking and climbing. 8 TIMESAVER CUSTOMS LIFESTYLE IN THE UK IRELAND  © MARY GLASGOW MAGAZINES, AN IMPRINT OF SCHOLASTIC INC. TIMESAVER CUSTOMS LIFESTYLE IN THE UK IRELAND What is Britain? Scotland Jo is on holiday in Scotland. Complete her emails with the missing verbs in the past tense. Then match them to the pictures. buy be go be take see walk * What is it in your language? Find out!John O’Groats †¢ 1 helen@email. com Hello from Scotland We †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦.. in Glasgow yesterday. I thought it was the capital of Scotland. Wrong! But Glasgow is the style capital of Scotland. We †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦.. shopping this morning. Some shops sell Scottish things like Tartan. That’s a traditional cloth. My brother said he wanted to buy a kilt (a skirt for men). But he was only joking! He †¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ a tartan hat instead. 2 helen@email. com Hello from Scotland †¢ Loch Ness Aberdeen †¢ Hi! We’re in the North of Scotland now.We’re at the Highland games. They do some crazy sports. One of them is called ‘tossing the caber’ where men throw a heavy wooden pole*! At the weekend we went to Ben Nevis, Britain’s highest mountain. We .. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. to the top. It was really tiring*. †¢ †¢ Glasgow Edinburgh SCOTLAND 3 helen@email. com Hello from Scotland b a c I’m sending this from Loch Ness – the lake with the famous monster. We went out on a boat this morning but we didn’t †¦ †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. . the monster! And two days ago we †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦.. ferry* to the Orkney Islands (Scotland has 800 islands! ), and we saw thousands of birds. They were so noisy! 4 helen@email. com Hello from Scotland d We’re having a great time in Edinburgh. That’s right, the capital of Scotland! It’s really crowded because there’s an international arts festival – there are hundreds of shows! We went to one last night – it †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦.. great. And we climbed up to the Castle, too. I saw somebody playing traditional music on bagpipes. TIMESAVER CUSTOMS LIFESTYLE IN THE UK IRELAND  © MARY GLASGOW MAGAZINES, AN IMPRINT OF SCHOLASTIC INC. 9 How to cite Timesaver Customs Lifestyle in the Uk Ireland, Papers

International Marketing of Harvey Nichols Click Now to Get Solution

Question: Describe about the various aspect of the Harvey Nichols Company? Answer: Executive Summary This paper presented the several aspect of the Harvey Nichols. The purpose is to measure the marketing strategy for their ninth store in the Singapore. Harvey Nichols stated its store in 1831 in the London. Harvey Nichols produced men and women product such as fashion accessories, beauty product and food. So, all generation of people attracted from their product or services that would raise its sales volume and profit margin of the organization. This paper enables to determine the external internal, SWOT analysis, TOWS matrix, growth, competitive STP strategy, market entry mode and marketing mix of the Harvey Nichols. Singapore is the developed country that has multi-dimensional culture in it. So, it would provide good opportunity if they will open new store in the Singapore market. Introduction This paper described the various aspect of the Harvey Nichols Company. The main objective of this paper is to evaluate the strategy for their ninth international store in Singapore country. This paper cover the external internal, SWOT analysis, TOWS matrix, growth, competitive STP strategy, market entry mode and marketing mix of the Harvey Nichols Company to start store in Singapore country. Because of this is enables to determine the international strategy for open new store in the Singapore. Indeed, Harvey Nichols established in1831 as store chain in the London. It sells men and women related fashion accessories, food and beauty products. (Crowe Rosen 2009) Harvey Nichol will be open ninth store in Doha in 2017 but if they planned to open new store in Singapore then what would be strategy that we would discuss below: Situational Analysis: Situational analysis looks to evaluate the micro, macro and competitor factor that affect the Harvey Nichols when they open store in the Singapore country. The objective of the situation analysis is to indicate the product position as well as survival of business. In the situational analysis we would discuss the external, market attractiveness and internal analysis of the Harvey Nichols. External: External analysis of the Harvey Nichols discusses the macro and competitors analysis. Macro analysis includes the political, economic, social, technological and environmental that is described below: Political: It is significant factor of the macro analysis of the Harvey Nichols. It indicates to government plan that which kind of goods and services they want to offer their public. Singapore is developed country so they would prefer consumer oriented product or service which can satisfy consumer needs or desires. (Yuksel 2012) Economic: This is important factor of the macro analysis of the Harvey Nichols. The rise of the Singapore economy determines the viability of business operation such as tax rule, exchange rate, tariffs and economic recession. These kinds of operation not only direct affect on the customer needs but also impact on suppliers and distributors. (Perrey Spillecke 2011) Social: Social environment includes total belief, practices, customer and behaviour. Social environment of the nation affect the Harvey Nichols Company. Because of different society people have different kinds of view and perception about the product. So, Harvey Nichols needs to deliver quality of product or services as per Singapore society people needs or desires. Harvey Nichols should divide society people generation as per their product variety. (Perrey Spillecke 2011) However, Singapore is a multi-cultural nation where Chinese, Malaysian and Indian culture living together with the Singapore people. Technological: It is very significant factor that affect the Harvey Nichols Company plan to start new store in the Singapore. If Harvey Nichols used online shopping technology for the Singapore customer that would helps to customer satisfaction because it would save many time to their customer. In the global competitive market, technology makes company to stable in the competitive market. Through use of technology, company can produce quality product with low price as compare to their competitors. Environmental: It is significant factor of the macro analysis of the Harvey Nichols. Environment of the company affect the productivity quality. If employee will get work friendly environment then it would raise the Harvey Nichols growth and development. So, Harvey Nichols should provide proper environment to their customers in Singapore plant. (Yuksel 2012) Internal: Micro analysis includes the customers, employee, supplier, shareholder, media and competitors that are described below: Customers: Customer is directly affecting the micro environment of the business. Singapore is developed country so people have high purchasing capacity so it is good as well as the Harvey Nichols sales volume perspective. (Nieman 2001) Employee: Expert employee can affect your business. So, Harvey Nichols targeted to hire qualified and experienced employees in the organization that would contribute in the Harvey Nichols succeed in the Singapore plant. (Van de Weerd et al 2008) Suppliers: Supplier plays significant role when you planned to open new store in the Singapore country. If supplier has capability to deliver the quality product or service in timely manner then it would help to fulfil customer needs in the abroad market. Shareholder: if we expand our business then we need more investment then organization should issue public share to collect money form market. Shareholder pressure to raise the profit margin will impact firm strategy. (Van de Weerd et al 2008) Media: Positive media can make firm while negative media can destroy the firm. So, Harvey Nichols needs to manage media for their success of expansion plan to open new store in the Singapore. Competitor: Competitor can affect the initial growth of the organization. So, Harvey Nichols needs to make stable as compare to their competitors in the Singapore market. (Nieman 2001) Competitive analysis described the potential strength and weakness of the competitors. Louis Vuittion is the main competitor of the Harvey Nichols. Both produced fashion accessories product in the market so it is very hard for the Harvey Nichols to compete with them. Both companies stated business in mid of 18th century and have strong market in the worldwide. Gucci is the main competitor of the Harvey Nichols consumer goods product items. So, they should produce high quality product with low price as compare to their competitors such as Gucci and Louis Vuittion. (Xu 2005) Market Attractiveness: Market attractiveness is the evaluation of the potential value of specific market. Market size, growth, pricing trends, intensity of competitor, overall risk and opportunity to different kinds of product are key elements that would to determine the market attractiveness. Due to these elements stability of the Singapore market, the Harvey Nichols will to open a store in the Singapore market. (Olsen 2015) Further, Singapore government promoted high level of saving and investment through central provident fund policies that would helps to raise their sales volume of the Harvey Nichols. Singapore has highest GDP ratio in the world around 400 percent in the 2008-2011 that is very attractive for the Harvey Nichols to open new store in the Singapore. (Wilson 2014) (Source: Olsen 2015) SWOT Analysis: It is useful tools to understand the strength, weakness, opportunity and threats. Here, we would discuss the SWOT analysis of the Harvey Nichols Company that is described below: Strength: Harvey Nichols brand has strong image in luxury items. So, it is able to attract rich people and they are capable to pay higher amount so it would raise the profit margin of the company. It has many products such as bags, cloths, belts for men and women that attract all kind of customer in the company is the main strength of the company because customer is king of the market. It was focus to expand its business every time in the global level that is main strength of it. It has existing distribution channel and sales networks. (Perrey Spillecke 2011) Weakness: Harvey Nichols dont have stores in emerging nations such as India, China and South Africa that is main weakness of it because these countries has long consumer market. Premium brand attract the rich customers only while company need all kinds of product so they will sold in all market so it is main weakness of it. (Dyson 2004) Opportunity: They can develop its brand image though new marketing and promotion strategies that is main opportunities. The company can extend its business through entering in developing and emerging market in the world. Threats: The main threat of the Harvey Nichols is to those other companies offering same kinds of product and services. Most of its brand product have similar product in the market that affect its sales volume and profit margin so it is threats of it. (Perrey Spillecke 2011) TOWS matrix: Harvey Nichols evaluated threat first. Because of some competitor of the Harvey Nichols produced same product that would harm the sales volume of the Harvey Nichols. After evaluation of threats, they need to evaluate the opportunity in the Singapore market. Harvey Nichols brand image contribute it to open new store in Singapore country. Harvey Nichols dont have store in emerging country such as China and India so they need to evaluate new plan to open store in the emerging country that would be strength of it. (Dyson 2004) Strategic Options: Strategic options take advantages of trends, facts, opportunities and threat of the outside world. It help you to evaluate the where your business now and what is further option might be available in the market for short, medium and longer term perspective. We would evaluate the growth, competitive and segmentation, targeting positioning strategies of the Harvey Nichols when they interred into Singapore market. Growth Strategies: Harvey Nichols focuses on produce fresh and stylish product for their Singapore customer that is main growth strategy of it. Singapore is developed countries so they prefer quality and fresh product in the market so Harvey Nichols focus new, stylish and fresh product because they offer beauty product, fashion accessories and food product those need style and freshness especially in developed countries such as Singapore. (Wong 2014) Harvey Nichols growth strategy in the Singapore market is to manufactured product as per requirement of the all group of the generation. Competitive Strategies: Competitive strategy is known as long term plan for specific firm in order to acquire competitive advantage of its competitors. Harvey Nichols decided to buy raw material from local market when they opened store in Singapore. Because of it would reduce its manufacturing cost so they can compete with their local competitors of the Singapore market. In the global competitive market, it is significant strategy to reduce its production cost as compare to their competitors. (Wong 2014) Segmentation, Targeting Positioning (STP): The STP process is significant in the Harvey Nichols Company. First, they need to segment the Singapore market into similar group such as 0-13 age group, 14- 25age group and 26- 40 age group and 40 to till death age group. Then, the Harvey Nichols must target the market that which age group Singapore market is more demanding for their product. Singapore is developed country and most of people belongs to 26-40 age group so they should focus on these age group people and make a plan to satisfied these age group people. After the target customer they need to focus on positioning the market. So, Harvey Nichols decided to open store in Singapore due to fast consuming market in the worldwide. (Havaldar 2005) Strategic Choice and Justification: Strategic choice is an option to select one from various choices of strategy for organization. So, the Harvey Nichols need to select Singapore consumer oriented to raise their new store in this area. Market Entry and Selection: Market entry is technique of delivering product and services to a target market. Exportation, licensing, franchising and joint venture are the modes of entry in the Singapore market. Harvey Nichols has several products in their retail shop and most of them are very heavy so they will open new store in the Singapore market. They could attract their customer because it would be available in lower cost due to local manufacturing of it. Harvey Nichols needs to get licensing from Singapore government to open store in Singapore. Through franchise distribution they can open store in the Singapore because they will support them. Harvey Nichols can open store in the Singapore through joint venture with some local companies. Out of them, Harvey Nichols should select joint venture entry mode for the Singapore ninth store because other options are not appropriate for new store in the Singapore. Harvey Nichols joint venture with local company of the Singapore region wo uld beneficial for new store in the Singapore. Because of it would reduce heavy investment in the initial stage. (Thompson Martin 2010) STP for chosen market: The STP plan to open ninth store in the Singapore market that they need to make strategy for their generation of people group. Which kind of product mostly used by which generation they need to segment market according to generation group. Harvard Nichols has many products such as beauty product; food, fashion accessories and many more so they need to segment first then the Harvard Nichols need to select the available market for their product. Out of product variety which kind of people or generation like them after that they need to implement their strategy which products are mostly used by people so Harvey Nichols need to manufactured as per required quantity. (Havaldar 2005) Marketing Mix: Marketing mix is technique used by marketers to support evaluating the brand offering. The 4Ps linked with marketing mix which is developed by E. Jerome McCarthy in 1960. In the 1970s, it was acknowledged by marketer that marketing mix must update. So, it extended in 1981 by Booms Bitner with three new elements of the 4Ps. These 7Ps of marketing mix is described below: (Source: Marc 2014) Product: The Harvey Nichols is retail Sector Company that has several products such as fashion accessories, food product and many more. Harvey Nichols need to adopt unique product features to attract their all generation of people. Product quality affects the sales volume of the organization. Harvey Nichols has branded product that helps to sell in the Singapore market. Harvey Nichols has planned to open store in the Singapore so they need to create product as per Singapore people needs or demands that would help to satisfy the Singapore people desires. (Marc 2014) Pricing: It is not necessary that product should be cheapest because customers are willing to pay little high price for something really works for them. In the global competitive market, price affects the consumer behaviour so Harvey Nichols needs to provide maximum quality in reasonable price because most of people are unable to pay high price in the world especially in the Singapore market. Place: Product should be available in every market where consumer can buy it easily. Harvey Nichols should produce all kinds of product in all regional area of the Singapore market. Due to easy availability people will buy easily from market that would increase sales volume of the Harvey Nichols in the Singapore store. (Masterson Pickton 2014) Promotion: It is very important element of marketing mix in the current competitive era. Harvey Nichols should adopt mail order marketing for promote their product in the Singapore store. It is cheap and directly affect consumer who use the product. So, initially stage it is good for the Singapore new store. (Liu 2001) Due to lack of promotion and marketing strategy many organizations was unable to compete with their competitors. People: Harvey Nichols needs to hire qualified people those can handle all conflict in the new Singapore store that would helps in success of the Harvey Nichols new branch in Singapore. The Harvey Nichols need to evaluate the Singapore people behaviour before open new store in this area that would help to satisfy need of the Singapore consumer. Process: Process is significant elements of the marketing mix. A well-designed process helps it to maintain the Harvey Nichols competitive position in the Singapore market. The process must ensure that all deliver services are same for every customer. (Masterson Pickton 2014) Physical: It is very significant elements in the global competitive market of the marketing mix. Harvey Nichols must provide physical evidence in their product for the Singapore people because he have plan to open a store in their place so local people will trust if they provides physical evidence about the product. (Marc 2014) Conclusion From the above discussion, it can be concluded that clear external internal, SWOT analysis, TOWS matrix, growth, competitive STP strategy, market entry mode and marketing mix strategy as well as ability to adopt new technology in the Harvey Nichols helps it to maintain its competition in the worldwide retail market. References Bivolaru, E, Andrei, R, Purcaroiu, GV, 2009, Branding Romania: a PESTEL framework based on a comparative analysis of two country brand indexes, Management Marketing, 4(4), 101-112. Crowe, LG, Rosen, SM, 2009, The Jimmy Choo Story: Power, Profits and the Pursuit of the Perfect Shoe, AC Black, London. Dyson, RG, 2004, Strategic development and SWOT analysis at the University of Warwick, European journal of operational research, 152(3), 631-640. Havaldar, KK, 2005, Industrial Marketing: Text and Cases, Tata McGraw-Hill Inc, New Jersey. Hay, GJ, Castilla, G, 2006, Object-based image analysis: strengths, weaknesses, opportunities and threats (SWOT), International Archives of Photogrammetry, Remote Sensing and Spatial Information Sciences, 36(4). Ibpus.com, 2012, Qatar Investment and Business Guide: Strategic and Practical Information, Int'l Business Publications, New York. Jackson, SE, Joshi, A, Erhardt, NL, 2003, Recent research on team and organizational diversity: SWOT analysis and implications, Journal of management, 29(6), 801-830. Liu, G, 2001, Singapore: A Pictorial History, 1819-2000, Psychology Press, London. Marc, 2014, 7Ps Of Marketing Additional Elements Of Marketing Mix, view 16 April, 2015, from: https://www.entrepreneurial-insights.com/7ps-additional-aspects-marketing-mix/ Masterson, R Pickton, D, 2014, Marketing: An Introduction, Sage Publication Inc, London. Nieman, G, 2001, Training entrepreneurs and small business enterprises in South Africa: A situational analysis, Education+ Training, 43(8/9), 445-450. Olsen, E, 2015, Strategy Planning And The Market Attractiveness Framework, view 16 April, 2015, from: https://www.dummies.com/how-to/content/strategic-planning-and-the-market-attractiveness-f.html Oxford Business Group, 2012, The Report, Oxford Business Group, London. Perrey, J, Spillecke, D, 2011, Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, John Wiley Sons, New Jersey. Thompson, JL, Martin, F, 2010, Strategic Management: Awareness Change, Cengage Learning EMEA, New Jersey. Van de Weerd, I, Brinkkemper, S, 2008, Meta-modeling for situational analysis and design methods, Handbook of research on modern systems analysis and design technologies and applications, 35. Wilson, P, 2014, Challenges for the Singapore Economy After the Global Financial Crisis, World Scientific, Singapore. Wong, JO, 2014, The Culture of Singapore English, Cambridge University Press, London. Xu, J, 2005, Market Research Handbook: Measurement, Approach and Practice, iUniverse, New York. Yuksel, I, 2012, Developing a multi-criteria decision making model for PESTEL analysis, International Journal of Business and Management, 7(24), p52. Zimmermann, O, Schlimm, N, Waller, G, Pestel, M, 2005, Analysis and Design Techniques for Service-Oriented Development and Integration, In GI Jahrestagung (2) (pp. 606-611).

Bruce Dawe Essay Example

Bruce Dawe Essay Dialogue in text, adds to our understanding about people, social issues and life. Poems that use dialogue include ‘Weapons Training’, ‘Pleasant Sunday Afternoon’ and ‘Enter without so much of knocking’, written by Bruce Dawe. The themes these poems express include strive for happiness and fulfilment and make the most of life. Another text that also displays these themes is ‘Friday’ directed by F. Gary Grey. This essay will explore the study of dialogue and how it gives a better understanding of human nature and relationships. The poem ‘Weapons Training’ written by Bruce Dawe is monologue from military instructor that is lecturing recruits on what to do in a battle situation. Dawe expresses his ideas about military life using techniques such as humorous tone and vivid imagery. Dawe uses humorous tone in the poem to express how the speaker is of a higher rank and therefore very self-confident, because of this he humiliates his recruits. An example of this is when the speaker says ‘open that drain you call a mind and listen’ the speaker says this to make the recruits feel small and defenceless so they fall in line. We will write a custom essay sample on Bruce Dawe specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Bruce Dawe specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Bruce Dawe specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This technique is also used in the movie ‘Friday’ where smokey is telling Craig about how deebo (the neighbourhood bully) has some kind of mind control over him but is really fearful of deebo. An example of this is when smokey says â€Å"I got mind control over Deebo. He be like shut the f**k up. I be quiet. But when he leave, I be talking again. † This is all so the recruits pay attention to what he says so they hopefully survive battle. Vivid imagery is used by Dawe to show the recruits and readers what can happen in war, ‘they’re on you and your tripe’s are around your neck’, and this is saying that if the recruits don’t listen they may be killed. Irony is used throughout the poem; an example of this is the title â€Å"Pleasant Sunday Afternoon† the title coaxes you to believe that the poem is about a â€Å"pleasant† Sunday afternoon, he chooses to do this so that the reader can have the thought of a cheerful poem; however this is not the case. The poem presents a situation of miscommunication and understanding. â€Å"Enter Without So Much as Knocking† by Bruce Dawe is an example of a free verse poem because it refrains from any pattern or rhyme. The poem appears to be like a normal speech conversation. This type of form highlights and emphasizes the poem, creating a lot of emotion. The theme of this poem is human condition because it includes the life cycle. It is about the life of a man from the day he arrived on earth to the day he left. It also considers the pointlessness of life by expressing all the rules and regulations we have controlling our lives. This relates to the quote because it showing a clear understanding of our life on this planet. Dawe shows that everything on our planet is â€Å"fixed up†; it is never left untouched and natural. â€Å"A pure unadulterated fringe of sky, littered with stare no one had got around to fixing up yet†, which creates irony because of the word â€Å"littered† since the stars are the only pure thing Dawe mentions in the poem. Dawe uses exaggeration to express humour, in order to show the negative aspects of life. The extreme use of exaggeration is carried in the line â€Å"NO BREATHING EXCEPT BY ORDER. BEWARE OF THIS. WATCH OUT FOR THAT†. Three of the stanzas in youth and middle age begin with link words: However, Anyway, Now, They represent the fast pace of the poem and life. Through the poem ‘Enter Without So Much as Knocking’, Bruce Dawe uses poetic strategies to express his message. Dawe uses techniques such as imperative, descriptive language and paradox to articulate his concerns for contemporary society, particularly the selfishness and consumerist values that degrade the moral integrity of its inhabitants. To further emphasise his concerns and dissatisfaction towards the society, Dawe uses an anonymous protagonist to imply that anyone could related to it therefore creating a sense of understanding and strong emotions within the audience. Bruce Dawe has used descriptive language to explain on the materialistic world he believes he lives in. Descriptive language is a common technique used in texts yet very effective and in this poem, Dawe has used it to metaphorically describe the protagonist’s family. In the 2nd stanza, the father is being compared to the suit ‘Anthony-Squires-Coolstream-Summerweight’ and the children are said to be ‘straight off the Junior Department rack’. The Advertising Jargon used conveys a sense of materialism within the family, as if life is being sold to the protagonist. For example, when the children were described as being ‘straight off the Junior Department rack’ was used to show that the children do not need names, gender or description (apart from the clothes they are wearing was what everyone their age wore) as all the family thought about was how to be like everyone else to the extent where they were all the same. Dawe described the family as if they were not grown but bought and constructed as families were all the same to the protagonist.

Dhl Stakeholders in Conjuction with Marks and Spencer Essay Example

Dhl Stakeholders in Conjuction with Marks and Spencer Essay Example Dhl Stakeholders in Conjuction with Marks and Spencer Essay Dhl Stakeholders in Conjuction with Marks and Spencer Essay From three employees in 969 to 300,000 in 2008, the approach dedication has remained the same, our success has always been based around delivering excellent service for our customers. Never complacent, DEL has become a brand acknowledged for personal commitment proactive solutions local strength. At the heart of its success are its employees who focus on the customers needs provide Individually customized solutions. Corporate citizenship is an integral part of our companys ethos our approach to It strongly supports the DEL vision, mission values. It Is also aligned with the sustainability strategy of our company, Deutsche Post World Net. Our DEL mission Is that DEL enhances the business of our customers by offering the highest quality express logistics solutions based on strong local expertise combined with the most extensive global network presence. DEL attracts develops retains exceptional people by creating a truly global working environment placing value on our multicultural heritage. DEL delivers above-average returns by providing superior quality solutions at all levels of the business processes. DEL is responsible corporate citizens in all countries in which we operate taking into account the social environmental needs of our employees, local communities and the public. Our vision at DEL Is that Customers trust DEL as the preferred global express logistics partner, leading the Industry in terms of quality, profitability market share Also from our current work, there are signals that our customers particularly theses that are global brands have Increasingly rigorous expectations of their suppliers In terms of their ethical, social environmental performance. DEL also deliver seven corporate values, with corporate citizenship being an integral part of todays business oral. Nowadays a companys success is considered not just in commercial terms. It is also Judged on the impact it has on the people it touches, the places where it operates on its ethics. Because of the nature of corporate citizenship its reach into the breath depth of an organization. Our work also supports the other Group Corporate Values, which are; To deliver excellent quality To make our customers successful To foster openness To act according to clear priorities To act In an entrepreneurial way. To act with integrity externally 10 accept social responsibilities Our core values let us know reputation is everything that is takes years to build must be protected enhanced, It is part of fulfilling our customers expectations of us. It shows our largest customers demand proof that our commitment to corporate citizenship is equal to theirs. It shows that the management is switched on prepared for the future, in front of any task. They are a challenge a guide for us; they accompany our process of development develop along with us. The code of conduct arises from these values is oriented on such international conventions deadlines as those of the universal declaration of human rights. Stakeholders are groups of people who have an interest in a business organization and at DEL we have a wide range of stakeholders both internal external. As part of our approach to corporate citizenship, we believe that it is vital that we identify our stakeholders either consult them or establish a dialogue with them to understand their key concerns this will help us shape our future activities to be sensitive to the impact that they have. Engaging our stakeholders allows us to gather input ideas, improve decision aging, gain an understanding of the different viewpoints, anticipate manage conflict, strengthen relationships enhance corporate reputation. In DEL our stakeholders are: Our customers, an external stakeholder who has a use the services provided by DEL, has an interest of them to deliver quality. Our shareholders, an internal stakeholder who holds shares within DEL, they have an interest in the profit, performance of DEL. Our business partners, an external stakeholder our business partners are our big customers which involve the likes of Amazon, EBay, Avon. Local communities, an external stakeholder whos interest revolves around Job opportunities and environmental issues. Suppliers, an in internal stakeholder, the relationships we forge with our supplier partners are key to our teams agility, integrity and competitiveness, and our ability to meet our customers needs. Financial institutions, an external stakeholder, our aim is to meet the current and future needs of our financial customers through careful customization of our global distribution and e- Commerce capabilities. Media, an external stakeholder, the media is one of Dells ways of communication about the company. Whether it is advertising, press conferences or company information. Nation local governments, an external stakeholder who have an interest in the company about taxation, VAT and legislation. We use our stakeholders to be guided by their views concerns by engaging with our stakeholders we make better decisions find better solutions. Stakeholders at DEL have different views on why their stakeholders, at this company for example shareholders would have more of an interest to maximize profit of the company also the value of shares. While employees have an interest to improve heir salaries the security of their Job. At DEL our stakeholders main objectives is to see customer excellence delivered to the best of our ability to enable our stakeholders to grow and grow. Because at DEL we Just dont listen to our stakeholders, we are guided by their views concerns. By engaging with stakeholders we make netter echelons Tina netter solutions, wanly makes our stakeholders objectives clear, for DEL to grow and succeed. With our warehouse working in conjunction with Marks Spencer we work in two different departments. We have boxed warehouse operatives hanging warehouse operatives. Boxed operatives are responsible for receiving, put away picking of all home wear items in Marks Spencer. While hanging operatives are responsible or the receiving, put away picking of clothing items supplied by Marks Spencer. Above the boxed hanging warehouse operatives are the boxed hanging team leaders. They are responsible for the overseeing of the boxed hanging operatives to insure all objectives handed out by managers our carried out that all operatives are allocated over the warehouse. After the boxed hanging team leaders we have the boxed hanging section managers. If any warehouse operatives have any queries they report to section manager who also ensure health safety is at its standard in their department. They are also a stand in manager for shift manager. Next in the organization chart is the shift manager who is in charge of their shift when dealing with staff who need shift changes, holidays, also ensuring targets set by Marks Spencer are met that all work hours spread sheets are checked confirmed. Each shift has its own warehouse. The warehouse manager is to manage the day to day operations of the warehouse, also manage the team leaders, and ensure the distraction achievement of the companys obligation to its customers, contractual and other. They are to ensure a successful operation, probability, productivity, quality people management. The warehouse Manager then reports to the operations manager who also works along side the finance manager as planning manager. The operations manager ensures confirms that all operations are on going, executing against customer requirements, operational performance. He reports to the general manager who works alongside DEL Marks Spencer about the functioning of the warehouse to maximize the weekly, monthly and annual reference of the site. Our warehouse also works with an HER department which starts off with our HER manager, who would be in charge of the HER department also deal with disciplinary hearings. HER then breaks down into a training department also stays with HER into an HER officer. The HER officer deals with holidays from operatives, also problems with peoples pay packages are responsible for the recruitment selection. The training officer is in charge for setting up the training programs, whether it is new health safety or new operations that come into place. Training assistants are brought in from the shop lord to pass on their experience to new employees to employees who need further training. An HER administrator is responsible to the HER officer is responsible for all administrative duties within the HER department. HER assistants are also brought in off the floor to help with employees who have enquires with holidays or unlooses enquiry AT work mourn. As any large company does we also have a financial manager who is in charge of all the financial matters of the warehouse such as new equipment and uniforms must ensure and work within a set budget. The planning manager is in charge of planning he warehouse layout of any improvements needed. Our warehouse also has an inventory manager assistants who are in charge of office materials also do quality control checks on staff who receive stock into the warehouse, to make sure it hasnt been under or over received, to understand Dells stock loss contractual liability and ensure any potential risk is effectively mitigated. They also do stock counts on stock to make sure all is correct on the system. The finance manager also works along fiance © administrator finance assistants they provide paper work set up of charts for the general manager. For organization chart see Appendix 0. 1) In my organization our management starts off with the General Manager whose role in the warehouse is to maximize the weekly, monthly annual performance of the warehouse by providing leadership and also focusing on customer requirements who in our case is Marks Spencer. The manager is also responsible for having the warehouse running in an effective operational performance that ensures targets are met. They should also ensure their work force is motivated with the will to drive on success, they must also ensure succession planning making DEL a great place to org. They should also be aware of the contribution of the company to the commercial environment, taking responsibility for attracting new additional business. (For General Manager Job role see Appendix 0. ) Next in line to General Manger is Operations Manager, whose purpose is to maximize the performance of the operation by directing the daily, weekly monthly activities also provide leadership within the workplace motivation to other workers. The Operations Manager also organisms the workforce but mainly executing against customer requirements Marks Spencer operational performance making DEL a read place to work. They our also responsible for all operations in boxed hanging departments m aking sure all targets are being met. (For Operations Manager Job role see Appendix 0. ) Next in the operational role comes team leader which is a supervisory role. Their role is to assign work schedules to ensure that team members are trained in warehouse processes. They must also monitor their progress by carrying out productivity accuracy checks allocation of warehouse operatives. They also have to carry out warehouse operative duties if the warehouse has more work than planned. It is also their duty to report any breaches of health safety regulations incidents / accidents to Management / health safety officer. Team leaders are also assigned additional duties by management. For Team Leader Job role see Appendix 0. 4) (For Management structure see Appendix u In my organization middle managers play a key role within their shift. They are measured against their general responsibilities. General responsibilities of our section managers are to deliver our basic team management w hich is ensuring staff know what is required of them. They must plan, manage adjust staffing levels to et operational requirements- this is making sure staff are allocated to right places in the warehouse by working long side team leader. They are to ensure a safe, secure, clean fair work environment for team members. This involves working along with the health safety officer, ensuring that the department is complying with health safety standards. They are also to deliver team member performance reviews, this is informing staff about their work rate what level it is sitting at They must also facilitate effective communication ensuring that all staff are given clear instructions on what is required of them. At times they are to manage all disciplinary grievance issues in line with H. R policy. This will involve briefing staff on their disciplinary hearings letting them know what action is being taken. Other middle management responsibilities include: Ensuring compliance to standard operating procedures, this is ensuring all operations are being run at an above average standard and that reasonable quality is being produced. Ensuring company policies are communicated, applied enforced, this is making sure all staff are clear on the warehouse rules guidelines that they are followed in the right manner. They must work in collaboration with other DEL sites to maximize efficiencies best practice, this will involve communicating other DEL warehouses on ideas that might improve the work force They must also organism lead the focus on improved productivity levels. When an effective plan has been completed, such as easier work layout allocation to enable it to staff maintain it. For section managers to have successful objectives they are to have key relationships with: Team members General Manager Operations Manager Supervisors Team leader Customer representatives Vendors While carrying out their work duties they must have a strong focus. Squired to focus on: Direction of work Development execution of the shift / daily / weekly plans Workload planning, staffing, volume Resource deployment They are service performance Customer / vendor visits Management Style (For Middle Manager Job role see Appendix 0. 6) In my organization our managers would be categorized as an autocratic leader. T his is because in my company all orders are given by the customer Marks Spencer must be set out to provide results for objectives that have been set. Mangers fall under this category for giving out all policies, making decisions insuring all objectives are completed. It also means that staff are being used in their preferred job roles that they are known for. In my organization there is a wide range of communication used, but depending on what role you have in the warehouse, communication can be limited. For the likes of General Manager, H. R Manager, Operations Manager, Warehouse Manager, Shift Managers Section Managers their main source of communication would be email with DEL Marks Spencer also with each other, which comes in useful when communicating using data such as charts spreadsheets. The warehouse has an internal telephone system, which has a number of telephones points which staff can use to contact management team leaders. Before the start of a shift the main method of communication used of staff would be by having a Daily Team Brief (For Team Brief see Appendix 0. 7) this is when management displays all information on page it is explained out by team leader. The team brief gives such information as how many items are to be picked out for stores, also how the overall productivity is standing. It gives information on the days events e. . Number of lorries arriving into the warehouse for off loading. Health safety information is also given for staff to be reminded of. An Any other business section is also given which sets reminders for staff about any wrong doings that can lead to disciplinary action, also of new Job opportunities, having no mobile phones inside warehouse. Other ways of communication around the warehouse would be the use of notice boards such as union news. The board would display when the next meeting would be how past meetings went. The H. R notice board tells people of sickness news available weeks to book off for holidays. Recently our warehouse has started its own newsletter. The newsletter gives staff information on how Marks Spencer stores are doing, how figures our standing in the warehouse, movements that are happening in the warehouse, also Job opportunities that are available. When it comes to my organization communicating with colleagues outside the warehouse such as Marks Spencer DEL, most of this is done by email telephone. Around every three months Marks Spencer DEL representatives from Ireland headquarters visit the warehouse to see how performance is going, it gives management an opportunity to communicate face to face for a better understanding. Out of these types of communication our best form of communication would be out team brief. This would be our form of communication that works well with us Decease all star our present. I newer Is vernal communication wanly means star can understand clearly what they need to know. Staff are also able to ask questions themselves get any points they would like across with mostly instant replies. It also means that all staff is getting the same message given to each other so that theres no confusion between them When Marks Spences visit a number of questions are answered on the spot, questions such as Job security, upcoming events new Jobs. Our news letter gives employees management opportunity to communicate with staff on all shifts which works out well for the likes of night shift workers who are in on non- operational hours of work. Notice boards can sometimes give staff useful information such as available holiday hours, but these boards are at times not kept up to date which means staff dont get the right information needed. At times in my organization all staff arent given the information in full which can cause confusion among workers, this would be workers that work on core day hours arent involved in a team brief. Also Information is also given that is irrelevant to staff for their duties egg information from other departments. Other barriers with my organization would be when Marks Spencer demand stock each day while DEL prefer to send out full lorries as it is more efficient. With my our organization having such a large complex it can sometimes be difficult getting in touch with a member of staff. Ways we can overcome my organization not giving out staff information is give them a quick brief when they start despite their start time, When giving staff information they are given the information they need require for there working ay. With Marks Spencer becoming a fuel efficient company with DEL they have made a number of the small stores reduce their orders from day to day to two times a week, which means DEL can send out lorries with more loads saving on CO emissions due to less traveling involved. Our complex was a Tanana audio system installed over the speaker system meaning a member of of staff can be called out to meet in a certain destination to communicate face to face. Interpersonal relationships in my organization involve communication with a number of people we employ from Eastern Europe who arent fluent on English.

Create a Steller Creative Strategy with These 10 Real-Life Examples

Create a Steller Creative Strategy with These 10 Reals As marketers, we constantly feel the pressure from our stakeholders, bosses, maybe even managers, to be creative. Not too creative to the point that your idea will get shut down, but creative enough that you are different (and better) than your competition. It sometimes can feel like they are asking you to mix oil and water. Ya feel me? Oh and don’t forget, your creative strategy has to work. To the point that you are confident in what you’re doing, you can prove the ROI, and figure out how to plan and execute the entire strategy. Take a deep breath because after reading this, instead of feeling like this†¦ You’ll feel like this. In this post you’ll learn everything you need to know about creative strategies, from how-to-write one, to successful, real-life examples that you can implement in your own workplace. Let’s get started! The Importance of a Creative Strategy You know creative strategies are important, probably because you were asked to make one, but you might not understand why  they are important. Creative strategies assist the company in reaching marketing goals, prove their ROI, and support business growth through a strategic and well-executed approach. Basically, your creative strategy is what, how, and why, you’re going to reach your marketing goals and business objectives. Without one, you risk losing sight of your projects, going over budget, and ticking off your stakeholders. 😠¨ How To Write The Best #Creative Strategy with @.How to Write the Best Creative Strategy Writing an entire creative strategy can be pretty intimidating, but don’t worry. I’ve broken it down step-by-step so it seems a little less daunting (hopefully). 1. Marketing Goals Before you come up with your creative strategy, you need to know what you’re trying to achieve by setting a marketing goal. Don’t worry about the how, that comes later... You’ll want your marketing goal to be S.M.A.R.T.😉 S.M.A.R.T. stands for specific, measurable, aspirational, realistic, and time-bound. Here’s an example of a S.M.A.R.T. goal: â€Å"I want to increase my conversion rate by 2% during Q4 2019.† 2. Marketing Key Performance Indicators It’s important that you know which metrics to measure when assessing your goal. In reality, you can’t prioritize every metric, because that would mean that all of your metrics have the same importance (and they shouldn’t be). KPIs are metrics that indicate progress towards a particular goal. Some examples of KPIs that you may be measuring are: Leads generated. Conversions. Revenue. Email list subscribers. Pageviews. Tying KPIs into our other example, the main metric that you would want to focus on is conversions. Make sense? Recommended Reading How to Select Marketing Metrics and KPIs to Monitor Pick a KPI or two that goes hand in hand with your goal and then focus on them. You’ll be surprised how much focusing in on a specific metric can help you reach your goal! Now that you’ve set your marketing goals, it’s time to find out who you’re marketing to. 3. Target Audience Define the ideal person that you want to buy your product or service. The better you know your target audience, the better you can market to them. Understand their needs and wants helps you get inside their minds to create a creative strategy that connects to them.Now you’re probably thinking, how can I apply what I know about my target audience to my creative strategy? Well†¦ Here’s a quick example. Let’s say your target audience are purchasers at hospitals and medical centers. To reach them, blasting out a commercial on TV showing your product line of highly niche medical equipment probably won’t help you reach your goal†¦ But, if you write content that can help your target audience solve real-life problems†¦ well, you get the point. There’s your creative strategy. It’s one and it’s based on attracting your target audience through content that helps them solve their problems. 4. Benefit This step is as simple as it sounds. Answer this: What benefit(s) does my target audience get from my product or service? If you don’t know the direct benefits, there’s no way your audience will understand the benefits. Make sense? Ask yourself these three things to make sure that you are hitting the nail on the head: How to Find the Direct Benefits of Your Product or Service What does my target audience gain from it? What problem does it solve? What is my competitive advantage? Let’s go back to our previous example. The medical equipment company would answer these questions to understand the benefit they provide to their customer: What does my target audience gain from my product or service? What problem does my product solve? What is my competitive advantage? 5. Support All the benefits you just listed are awesome, but they aren’t going to believe you unless they are backed up with some facts. Support your benefits so that people actually believe you. There are a number of different ways you can support your benefit in your creative strategy. Customer testimonials  are a great way to show that real people have used your product or service and prove it works! To get customer testimonials, you can directly ask customers or even use reviews that you get. Statistics are a quick and easy way to prove yourself. It can be as simple as stating â€Å"95% of customers said they would never go back to their old laundry detergent.† The stat deems you credible and persuades your audience to believe you. Using facts  in a creative strategy is very similar to adding a statistic. You see facts in creative strategies all of the time. â€Å"Recommended number one whitening toothpaste among dentists.† It’s a fact and it makes people trust the product. Lastly, demonstrating  how your product works can back up your benefits. Just make sure it actually works. 😉 We’ve all seen those OxiClean commercials†¦ Must I say anymore? 6. Positioning Brand positioning strategy  is a large project in itself. When you consider positioning in your creative strategy, make sure it aligns with your brand. The worst thing is when companies aren’t true to themselves. 7. Deliverables The deliverables of your project are going to be any tangible or intangible actions or tasks that direct the promotion of your product or service. Your deliverables are going to be based solely on the type of creative strategy that you are implementing. For example, a creative content strategy is going to look a lot different than a creative social media strategy. To prepare deliverables for your creative strategy, ask yourself: Who needs to be involved in this project? What tactics need to be implemented to reach our goal? What does the timeline look like to complete this project? You can save a ton of time on your project by using a template that has your entire project laid out with the click of a button. ’s task templates  are a simple way to create a workflow one time and apply it to all future projects. The tasks, due dates, and delegations are automatically assigned, so there won’t be any confusion in your project. This is how they work: First, you’ll want to create a task for every item that needs to be created before the project goes live. Next you’ll want to add the due dates of your project. Maybe you want to give it two months, or two weeks, either way you’ll be able to schedule the appropriate days in the task template. All you have to do is select the number of days before publish that each task should get done. Finally, assign the tasks and set approvals to make sure everyone knows what their role is within the project. ’s task template will save you a ton of time on implementing your creative strategies throughout the entire year. Now to the fun part, budgeting. 😉 8. Budget One thing that ticks off stakeholders more than a bad creative strategy is when that creative strategy goes over budget. But don’t worry, here’s all you need to know so that you don’t go over budget to fulfill your tactics! Steps to Keep Your Creative Strategy on Budget Choose your deliverables Accurately estimate how much each deliverable is going to cost Keep track of where your money is going at all times Drop strategies that aren’t performing well The biggest thing with budgeting  is to make sure you keep an eye on the money and the tactics so that going over budget never becomes an issue. Recommended Reading How To Create A Marketing Budget Plan 9. Executional Guidelines When being creative and doing this â€Å"out of the box,† sometimes we can forget about certain guidelines that our companies have. This step won’t apply to every marketing team. Most likely, if you are part of a larger corporation you will need to include it. This step ensures that your strategy follows any necessary guidelines so that your stakeholders don’t have to hand it right back to you. Pat yourself on the back because you officially know how to write a creative strategy. ðŸ™Å' You’re probably thinking okay great, I know how to write one, but that doesn’t help me think of creative concepts. Well, you’re in luck. If you want to see some successful IRL examples of creative strategies, keep on scrollin’. Types of Creative Strategies with Real Life Examples Getting asked to be creative is worse than the dawn of the blinking cursor. But good news, you wouldn’t be asked to come up with a creative strategy if you weren’t capable of it. So hold your head up high and go into this with an â€Å"I can do it† attitude. 💠ª It would take days to cover every type of creative strategy, so this blog post will cover the most prevalent topics with some killer examples. Content Nowadays everyone is doing content marketing. Well not everyone, but 53%  of businesses use content marketing and that is a lot of companies to compete against. 53% of businesses use content marketing. Use a creative strategy to make yours stand out!If you want to stand out from the rest of the companies, it’s your job to be more creative than them. Instead of using the traditional blogging method, here are a few out-of-the-box ideas to take your content marketing to the next level. Make your content useful. You’re probably thinking, I already do this. Chances are that you don’t as much as you could. Just because your content is educational, doesn’t mean it’s useful to your consumers. A few tips to make your content useful is to: Add helpful templates Make it actionable Use it as a discussion platform for your consumers to engage Use emotion. There’s nothing worse than reading a bone dry article. If it’s boring to write, chances are it’s just as boring to read. Make your consumers feel something when they read your content. Whether it’s humor, excitement, or happiness, adding some type of emotion will help your audience remember you. If you aren’t promoting the content that you are writing, people aren’t going to see it. In fact, you can use this little method to boost your social media traffic to your content by 192%. Be the expert. Before you write content for your next campaign, I challenge you to do double the research that you normally do. Make it your goal to have the most educational article that you possibly can. If you do this, people will be more likely to use your content as a reference than the other leading competitors. Them using you as a reference is a great way to get your foot in the door. 🚠ª Make Your Headlines Stand Out. â€Å"5x as many people read the headline as read the body copy.† - David Ogilvy Your headline is just as important as the copy underneath it. Make sure you are spending the time on your headline that it deserves. Make it catchy, enticing, and creative. If you need some help judging whether your headline will do the trick, try using the Headline Analyzer. Creative Content Strategy A company that slays the content marketing game is Sephora. Instead of a traditional blog, they created a content hub  for their customers to share beauty tips and product knowledge. It’s genius. Not only is it a useful resource for customers to go, but it drives them to their ultimate goal of selling product.

Interpersonal Communication Questions Essay Example | Topics and Well Written Essays - 1500 words

Interpersonal Communication Questions - Essay Example here are six ways that can be adopted in everyday life, which are â€Å"motivating your ­self to listen, clearly hearing the message, paying attention to the message, cor ­rectly interpreting the message, evaluating the message, and remembering and responding appropriately†(Sole, 2011). I plan to use these skills in everyday life. By using these ways, my listening skills will be polished and I will be a better listener. The psychological concepts concerning the â€Å"self† are â€Å"self-concept†, â€Å"self-image† and â€Å"self-esteem† and these concepts are related to interpersonal communication. A person is able to have â€Å"self-concept† or knowledge of self and his traits by communicating with self and others around him, therefore, an interaction is created leading to interpersonal communication. â€Å"Self-image† is a complete picture of one’s full persona and transforms because of interaction and communication with other people as information about strengths and weaknesses is internalized, therefore is related to interpersonal communication. â€Å"Self-esteem† is related to interpersonal communication as it is the worth of oneself, which sometimes needs reassurance from other people or from self through interpersonal communication (Sole, 2011). â€Å"Self-concept† has affected my interpersonal communication as my friends catego rize me as social and friendly highlighting my traits so I have good interpersonal communication. The example of â€Å"self-image† is that being physically fit, I have confidence in communicating with others so my interpersonal communication is affected by my â€Å"self-image†. I respect myself having positive â€Å"self-esteem† that makes me to communicate with confidence with people around. Verbal communication is as significant as nonverbal communication and it can be made effective by following certain ways, which are improvement of vocabulary, increase of awareness and adaptation of language and checking for understanding (Sole, 2011).

Does one on one tutoring have a positive effect on my students' Dissertation

Does one on one tutoring have a positive effect on my students' attitude about reading - Dissertation Example Furthermore, studies showed a strong relationship between structured and quality tutoring and reading attitudes. Sources indicated, however, that contextual factors must also be considered when understanding attitudes on reading, such as training of tutors and structure of tutor strategies, frequency and regularity of tutoring sessions, close monitoring and evaluation practices, and specially designed curriculum for readers with reading problems or disabilities (McKenna et al., 1995; McKool, 2007; National Institute on Out-of-School Time at Wellesley Centers for Women, 2009; U.S. Department of Education, 1997). Does one-on-one tutoring have a positive effect on students' attitude about reading? I am directly involved in tutoring students to improve their attitude about reading. I am currently tutoring a 4th grader with ADHD, who reads at about a beginning 3rd grade level with poor comprehension skills. This boy has 3 siblings (1 older brother and 2 younger sisters) and a loud, rather disorganized home. The research will also include a 3rd grader who a co-worker is tutoring. This student has a stutter and reads at about a mid 1st grade level with difficulties in vowel sounds. This boy is an only child and I do not have knowledge of his home life or condition. Both boys have parents that are supportive, but only the 3rd grader’s mom is very involved with helping her child. ... This paper reviews the literature on tutoring and reading. Review of Literature The review of literature reveals that are numerous factors that shape reading attitudes, but the most prevalent are children's personal experiences in reading, children's self-confidence in reading, parents' attitudes towards reading, and teachers' teaching strategies. Furthermore, studies showed a strong link between structured and quality tutoring and reading attitudes. Factors that can Shape Reading Attitudes There are a variety of factors that affect children's attitudes toward reading: children's personal experiences in reading, children's self-confidence in reading, parents' attitudes towards reading, and teachers' teaching strategies. Sources indicated, however, that contextual factors must also be considered, such as training of tutors and structure of tutor strategies, frequent and regular tutoring sessions, close monitoring and evaluation, and specially designed curriculum for readers with readi ng problems or disabilities (McKenna et al., 1995; McKool, 2007; National Institute on Out-of-School Time at Wellesley Centers for Women, 2009; U.S. Department of Education, 1997). Children’s personal experiences in reading. Children's personal experiences in reading can improve children's attitudes toward reading (Wang, 2000, p.1). It is important that the environment of the children provides easy access to interesting books, because this leads to them experiencing the world of reading as an entertaining experience (National Institute on Out-of-School Time at Wellesley Centers for Women, 2009; Wang, 2000, p.1). Access to quality books, however, is not widely provided by low-income families.

Newspaper Columnist Essay Example for Free

Newspaper Columnist Essay I am quite interested in becoming a Newspaper Columnist because they are allowed to share their opinion on a specific topic or a general idea. They have the liberty to say what is on their mind and they are allowed to express their thoughts on relevant matters. Writing is my passion and it seems like the perfect job for me to become a Newspaper Columnist. Also, they have a lot of time on their hands, and unlike other Journalists, Newspaper Columnists usually do not have to go on the field. They also have a huge following, especially when they are experts on certain topics, because they get their articles published weekly, if not daily. I stumbled upon a blog of a Newspaper Columnist from the Philippines. His name is Zhaun Ortega, a graduate from another private Jesuit, Roman Catholic School; and he writes for Edge Davao Business Weekly. It is a Business-themed paper, but he writes a column about the local party scene and different youth trends. Interviewee: Zhaun Claude R. Ortega, Newspaper Columnist, Edge Davao Business Paper 1. What are the qualifications for your position (education / previous experience)? To become a Newspaper Columnist, you must have to be an expert on something. I write about the local party scene and give tips on how to throw a party. I have been partying since my High School days (because that is legal in the Philippines), so even if I am still 22, people consider me an expert on the topic. However, most papers would require you to have a College Degree, or to be in College, depending on what type of column you are writing. 2. What do you enjoy most about your job? I enjoy all the perks that come with it. I can party for free, I have free dinners, and I get to know a lot of important people during events. And because I get to know a lot of people, I get more job opportunities, like hosting gigs. Recently a radio station approached me to become a host for an on-air show which revolved around partying; my show has been on for over a month and it has increased my value as a writer and as part of the Communications industry. More importantly, I get to share my ideas to the whole community. 3. What is the greatest challenge related to your job? It is quite challenging to have to write about the same topic every week of your life. Sometimes, you run out of ideas. And the only way for you to gather more ideas is to go to where the action is at. So if you are a fashion columnist, go to fashion shows. If you are a music columnist, go to concerts and launch parties. 4. What advice do you give to someone interested in becoming a Newspaper Columnist? Â  I always say: write about what you know. Do not pretend to know about something. Your greatest resource is your mind. Do not try to write something that will require you to start from scratch. 5. What is the one thing you wish someone would have told you BEFORE you pursued and accepted your current position? I wish someone had told me that being a Newspaper Columnist would mean losing your anonymity, and that you have to learn how to deal with that. Also, I wish somebody told me that I have to be careful with what I write, unless I want to ruffle some feathers.

Career Outlook for Information Technology Essay -- Papers Technology C

Career Outlook for Information Technology *Works Cited Not Included Only once in a lifetime will a new invention come along to touch every aspect of our lives. A machine that has done all of this and more now exists in nearly every business in the US and one out of every two households. This incredible invention is of course the computer! How many people use computers either at home or at work? Computers have been around us for longer than most of us think. The electronic computer has been around for over a half-century, but its ancestors have been around 2000 years! However, only in the last 40 years has it changed the American society. The computer has changed nearly every aspect of people’s lives. The earliest existence of the modern computer’s ancestors is the abacus. It is simply a wooden rack holding parallel wires on which beads are strung. When these beads are moved along the wire according to â€Å"programming† rules that the user must memorize, all ordinary arithmetic operations can be performed. In the early 1800’s a mathematics professor named Charles Babbage invented the first punch card computer. Which read holes punched into cards. This technology advanced slowly. By the late 1930’s punch-card machines had become well established but were very slow. The outbreak of World War II produced a desperate need for computing capability, especially for the military. New weapons were produced which needed trajectory and other essential data. Associates at the University of Pennsylvania decided to build a high-speed electronic computer to do the job. This machine became known as ENIAC, which stood for â€Å"Electrical Numerical Integrator And Calculator†. ENIAC was about 1,000 times fast... ...per, PC Applications Specialists, Consultants, Data Management, Systems Analysts, plus many more related fields. The demand for Information Technology workers and the salaries that they provide are quite favorable. Lets take a look at this chart for an illustration of salary trends in this industry. The fastest growing career field is computer and data processing. The fastest growing jobs projected in the future are: Database Administrators /Computer Support, Computer Engineers, and Systems Analysts all of which are expected to increase by over 100% in the future. In conclusion, it is my own opinion, that the future of Information Technology is very bright. There will continue to be bigger and better advances in technology thus creating even more career fields and demand in this sector. I think that this will be a very rewarding career for the future. Career Outlook for Information Technology Essay -- Papers Technology C Career Outlook for Information Technology *Works Cited Not Included Only once in a lifetime will a new invention come along to touch every aspect of our lives. A machine that has done all of this and more now exists in nearly every business in the US and one out of every two households. This incredible invention is of course the computer! How many people use computers either at home or at work? Computers have been around us for longer than most of us think. The electronic computer has been around for over a half-century, but its ancestors have been around 2000 years! However, only in the last 40 years has it changed the American society. The computer has changed nearly every aspect of people’s lives. The earliest existence of the modern computer’s ancestors is the abacus. It is simply a wooden rack holding parallel wires on which beads are strung. When these beads are moved along the wire according to â€Å"programming† rules that the user must memorize, all ordinary arithmetic operations can be performed. In the early 1800’s a mathematics professor named Charles Babbage invented the first punch card computer. Which read holes punched into cards. This technology advanced slowly. By the late 1930’s punch-card machines had become well established but were very slow. The outbreak of World War II produced a desperate need for computing capability, especially for the military. New weapons were produced which needed trajectory and other essential data. Associates at the University of Pennsylvania decided to build a high-speed electronic computer to do the job. This machine became known as ENIAC, which stood for â€Å"Electrical Numerical Integrator And Calculator†. ENIAC was about 1,000 times fast... ...per, PC Applications Specialists, Consultants, Data Management, Systems Analysts, plus many more related fields. The demand for Information Technology workers and the salaries that they provide are quite favorable. Lets take a look at this chart for an illustration of salary trends in this industry. The fastest growing career field is computer and data processing. The fastest growing jobs projected in the future are: Database Administrators /Computer Support, Computer Engineers, and Systems Analysts all of which are expected to increase by over 100% in the future. In conclusion, it is my own opinion, that the future of Information Technology is very bright. There will continue to be bigger and better advances in technology thus creating even more career fields and demand in this sector. I think that this will be a very rewarding career for the future.

With whom does responsibility for the Holocaust ultimately lie?

The Holocaust was a shameful display of the exploitation of power to cause great pain and suffering to many. An operation of that magnitude could not have been controlled and implemented by one individual. There are many parties which were involved with Germany and need to be considered when determining where ultimate responsibility lies. Hitler did as early as 1935 make his feelings about the Jewish race clear by making his anti-Semitism public policy in the Nuremburg Race laws. But aside from in â€Å"Mein Kampf†, Hitler made little indication until the last minute that he had given approval for the extermination program, ( even Mein Kampf is not that reliable, because it was written by a young man imprisoned for his beliefs, and he was bound to exaggerate to get his message across and to raise sales profits ). He seems to have kept out of the actual planning and implementation of the killing process, leaving that in the more than capable hands of the Nazi officials, including Himmler, Frank and Heydrich. Many of the ideas such as Ghettos and mass transportation were left under their control, for them to act on their own innitiative. Although he was seen by the public as heavily involved with politics and decision making for Germany, it has since been revealed that Hitler spent a large part of his day relaxing at home, and was often happy to sign papers after only a brief glance. After the virulence shown in â€Å"Operation Barbarossa† towards the Russian Jews, Hitler in speeches tried to convince the public that a good solution had been found to ‘the jewish problem' and should be continued throughout the rest of Europe, hiding the intensity of the mass genocide going on in the country next door to them. He also reffered to the transits as ‘resettlements' for â€Å"appropriate labour duties†, which made the program seem more civilised. Amongst the Nazi leaders, talk was rarely directly about the actual business of the â€Å"final solution† agenda, reffering as Hitler did to program as of â€Å"legalised removal† and â€Å"resettlement†. But it was reported at the trial of Eichmann in 1960 that within private meetings the â€Å"talk was of killing, elimination and liquidation†. Obviously the top officials like Himmler and Heydrich didn't want to give the public the impression that they were intently malicious, but it is clear that they did not have reservations about ordering the police, Wehrmacht and S. S. to carry out there instructions. Himmler was able to directly comit the 800 000 strong S. S. to the tasks of operating the death camps, and so needed no other authority. Most of them believed that they were just doing their duty for Germany and could contently do their tasks without moral objections. Other leaders like Goebbels were passionately anti-semitic and outright about it, but Goebbels with all of his propaganda experience probably conveyed it tactfully. At the Nuremburg trials, many leaders tried to claim ignorance of the program however preposterous that may seem after looking at the evidence, but there is little actual proof of their actions, so there is not much firm indication to support the claims of their responsibility. The earlier T-4 ( euthanasia program ) had been in effect a development program for the search for efficient means of large and refined killings. Some officials such as Bouhler and Brack had been largely involved with T-4 and were able to pass on their extensive knowledge, and implement it in death camps like Treblinka and Belzec. T-4 also demonstrated that mass killings could be carried out by ordinary individuals without hesitation. Having said this, it would be eminently hard to prove that anyone involved with T-4 could have known that their methods would be used to wipeout a race, a process significantly larger and more important (to them) than what they were originally doing. The German army and police were undoubtedly involved to some extent in the program because of the logistics of the operation, but it would be unfair to try to blame them entirely for what they were doing. Some tried to keep a clear conscience by thinking of their victims as â€Å"not men but monkeys in human form†. But on the whole they were just following their orders and doing their jobs. A lot of the German people had, before Hitler came to power in 1933, been Anti-Semitic in varying degrees. Hitler only had to play on their feelings, making his policies reflect what the people wanted to hear. High ranking people, in the civil service, Army and churches, were among the Anti-Semitic thinkers. Prostestants in Germany had for a long time been Anti-Semitic since the time of Martin Luther and the Reformation in Europe. Some policies were frowned upon and met limited opposition, the Catholic church against euthanasia for example, but the actual ‘Holocaust' was affected very little by public protest. The public were often made aware of what was happening to the Jews by allied radio broadcasts, leaflet drops and stories brought home by soldiers who had been on the Russian front. But to many these were just rumours and not taken seriously. Everyone involved with the holocaust was each partly to blame. Hitler was the driving force behind most Nazi policies, but not many were his own. He was blamed by the German people, to forget their own responsibility. Himmler and Heydrich came up with and implemented many plans themselves, and were valuable to Hitler to keep his regime going. There was not enough opposition to earlier programs such as T-4 to stem the violence then, and it spiralled out of control. General public opinion, and even whole national organisations opinions, were too well established in their dislike of Jews to be changed even by mass violence. If it had been changed against Hitler's regime, there would not have been sufficient power to do what the regime achieved.

How Did Penicillin Help the Allies Win Wwii?

How did Penicillin help the Allies win WWII? Branna Prine Word Count: 1,894Table of Contents Plan of the Investigation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Summary of Evidence†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4-5 Evaluation of Sources†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7-9 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 A. Plan of the Investigation The scope of the investigation concerned the magnitude of penicillin and how it helped the allies win World War II (WWII). The researcher scrutinized the invention and process in which penicillin came to be, the different types of penicillin we have and use today, how it was used to help us more than any other drug in history at one point, and how it came to save thousands of lives in WWII. The researcher’s method was to use multiple primary resources such as articles written by scholars, medical professionals, and historical investigators. The evidence that was found was evaluated and observed for origin, value, and purpose of penicillin and its use in WWII. B. Summary of Evidence In 1928, Sir Alexander Fleming discovered the first natural mold of Penicillin(Tames 5). Even though his â€Å"creation† was mostly on accident, Fleming had been itching to discover a new â€Å"wonder drug† since he first became interested in being a scientist(5). Though the knowledge of disease causing bacteria was somewhat understood at the time, medical researchers had yet to find a chemical able to rid the body of the potent bacteria while not harming the body at the same time. Fleming’s first form of Penicillin was just what was needed to kick off the ultimate breakthrough of medicine. Even then, it wasn’t until another decade after this discovery that people really started needing and using Penicillin to save lives(History of Penicillin). Although Fleming is credited with this important discovery, it took the start of WWII to pursue medical scientists to strengthen the effect the drug had on people. It’s all thanks to a total of 39 different groups of scientists that hundreds of thousands of fighting men’s lives were saved(World War II and Peoria). Penicillin was considered to be the war’s official wonder drug because of the unbelievable effects it had on infections and deadly diseases. The use of this drug is what made WWII different from any previous war(World War II and Peoria). Before Penicillin was introduced to the allies of the war, soldiers rapidly died from infections such as Staphylococcal(staff), streptococcal(strep), and pneumococcal(pneumonia) (World War II and Peoria). Since death was the ultimate outcome of these infectious diseases, the number of available soldiers to fight dropped immensely and expeditiously. Due to the shortage of men, sergeants called for men to be recruited no matter their experience; as long as they were 18 years old(Inside WWII). That then led to more deaths of young cadets because of the lack of knowledge of what to do on the battle field. At that point of time, the allies came to the conclusion that what they needed was a wonder drug ready to use when needed. That’s when Howard Florey and Ernst Chain were forced in with their team of scientists to use Fleming’s Penicillin mold and improve it to where it cured a grown man of a life threatening infection or disease; and make a quantity of hundreds of thousands(World War II and Peoria). After a total of 39 separate drug laboratories in the U. S. ad given their all to synthesize inorganic Penicillin, in 1941, they created a version 20 times more potent than what they started out with in 1939(22). By the autumn of 1943 the war doctors were using the drug on only American and Allied military patients with life-threatening infections. Since a single infection usually called for two million units of Penicillin(single ampoules held 100,000 units), rati oning who got what treatment was crucial(World War II and Peoria). The scientists shortly discovered that, while the new version of Penicillin was of very good quality, their new focus needed to be directed on quantity of the drug. By 1945, the team of scientists brilliantly came up with an amazingly effective technique that supplied the allies with 7,952 billion units of the strongest possible version of penicillin at the time(World War II and Peoria). Though the injections were painful(the needles had to be large enough to allow the medicine to flow through) and had to be given every four hours, soldiers agreed it was worth being able to live and continue fighting to the victory of WWII(23). By the end of it all, the magnificent wonder drug saved the lives of hundreds of thousands of warriors and even more citizens in the U. S. and has continued to fulfill its duty all the way up to today’s time(World War II and Peoria). C. Evaluation of Sources â€Å"World War II and Peoria† was the title of the article that helped the researcher the most to come to a conclusion on how Penicillin helped the allies win WWII. The article’s purpose was to further inform people about the studies and development of penicillin during WWII. The article talked about the illnesses and wounds the soldiers fighting in WWII came in contact with and how Penicillin helped them fight and survive through it all. This particular unit differed from the rest because it did not have its focal point on how Penicillin came to be, but rather its purpose and usage in WWII. However, it did have some limitations of information on specific numbers and names of soldiers that were affected by the wonder drug. The point of view that the article used was from a college professor who had dabbled in history as well as medicine. The professor’s name was Jennifer Rosenburg and she had posted this information around 2000. The second most helpful article’s title was â€Å"Inside WWII . The purpose of the article being written was to tell a more medical side of the war as opposed to the blood and guts. Although, it still lingered on with the facts and details of the war itself too much, which limited it with important details it should have withheld about the medical side of the war. But, because of the focusing on one little part at a time problem, the researcher ended up to find it very valuable. It stated facts that were focused on the medicine during the war instead of the medicine in general. The origin of this information was found by Dr. Steven Lister. He was a doctor during the war, so this gave him a personal experience and the researcher found great value in this type of first hand information. D. Analysis During the period of penicillin gaining importance, World War II was going on. This specific war was fought from 1939 to 1945 by the Axis: Germany, Italy, and Japan; and the allies: Australia, Belgium, Brazil, Canada, China, Czechoslovakia, Denmark, Estonia, France, Greece, India, Latvia Lithuania, Malta, The Netherlands, New Zealand, Norway, Poland, South Africa, United Kingdom, United States, USSR, Yugoslavia, and many others(The Axis and the Allies). The war was fought by more than fifty countries in the world. The main causes of the war for the U. S. and Britain were The Great Depression and the Treaty of Versailles(Wars and Battles 1939-1945). Around 1943, the Allies really started to need help because they were losing so many soldiers due to infections caused mostly by severe battle wounds which ultimately led to the being outnumbered and overtaken by the Axis. That is where Penicillin came in. Scientists spent over $2,000,000 trying to perfect and learn more about the drug(World War II and Peoria). They eventually found out that what this drug did, once successfully inserted in the body, was it located the source of the infection and fought only the harmful bacteria( Tames 15). As opposed to the other drugs, at the time, which destroyed not only dangerous bacteria, but the vital bacteria used for fighting infections naturally found in the body(16). The drug, therefore, saved over hundreds of thousands of men(World War II and Peoria). A few months after the Allies received the drug, the Axis groups started to surrender, which officially ended the war in 1945 with the Allies‘ being the victorious group(Wars and Battles 1939-1945). Under the circumstances that the allies started winning after penicillin came into the picture, that was considered to be one of the main, but least recognized, expositions for the victory of the allies. Of all the evidence the researcher has came up with to support this claim, the three main pieces of evidence are as follows: only two years after penicillin was thoroughly introduced to the war, the allies won; so many lives were saved –on and off the battlefield–how could it not have such a huge impact; and they must have known it was going to be a huge help, otherwise they would not have invested so much money in the whole process of innovating and testing the drug(World War II and Peoria). The first point was the victory of the allies shortly after penicillin came to use in the war. When they fought without the drug, the allies were losing by a drastic amount considering the vast number of men that died every day from infections on their battle wounds and had suffered without the care that penicillin provided(23). The soldiers suffered for a total of about three and a half years before they actually got penicillin shipped in that had an affect on people(World War II and Peoria). However, when they did get the wonder drug in, they spent about six months learning the different side effects, insertion ways, and preparations needed before they gave the soldiers all they needed to keep them alive and fighting(World War II and Peoria). The second point, was that there was such a large number of people saved by the drug, that it had to have made some kind of a difference in the way World War II ended. In less than a year, penicillin saved 187 lives just of people in America(21). In the war, penicillin took the death toll, caused by wound infections, from over 12 percent down to less than 1 percent on average(23). That would mean the allies side of the war would have had a 12 percent advantage over the axis in the battle at this time due to the drug keeping the soldiers dying from wound related infections. The last point stated was with all the time, money, and dedication with bettering this drug, penicillin obviously had a huge impact on World War II The U. S. spent over $2,000,000 trying to perfect the drug to make it effective enough to cure a whole army of men versus enough for one or two individual people. The money not only paid for the equipment needed, but for the 39 different groups of scientists hired to innovate and test the drug to reach the desired goal(History of Penicillin). E. Conclusion When Penicillin started out, it was but a simple form of mold. Then, When Fleming discovered it destroyed bacteria in the human body without harming the human in any way. He then had over 30 different teams of scientists work at improving this mysterious new drug to make it potent enough to help a man overcome pneumonia. After years and years of experiments and millions of dollars spent, they finally got what they had been working for. They sent as much as they could to the troops fighting WWII at the time. The doctors at the war stations gave it to the men in critical condition and the drug got them back on their feet and fighting in about a week. F. Bibliography Works Cited â€Å"The Axis and the Allies. † The Countries Who Fought in World War Two. Mandy Barrow, 2010. Web. 12 Nov. 2011. . â€Å"The Drug Safety. † The Drug Safety. The Drug Society, 2011. Web. 26 Sept. 2011. . â€Å"How Penicillin Came to Be. Alexander Fleming in WWII. J. Miller. Web. 28 Sept. 2011. . â€Å"Inside WWII. † History Learning Site. Chris Trueman, 2000. Web. 28 Sept. 2011. . Prine, Patricia R. â€Å"Moma's Notes. † Personal interview. 2 Oct. 2011. Tames, Richard. Penicillin: a Breakthrough in Medicine. Chicago: Heniemann Library, 2001. Print. â€Å"Wars and Battles, 1939-1945. † United States American History. Web. 12 Nov. 2011. . â€Å"World War II and Peoria. † 20th Century History. Jennifer Rosenburg, 2001. Web. 26 Sept. 2011. . â€Å"WWII and Medicine. † Medicine in World War II. 2001. Web. 27 Sept. 2011. .