Analysis of Thomas Do Not Go Gentle Into That Good Night

Analysis of Thomas Do Not Go Gentle Into That Good Night Do Not Go Gentle Into That Good Night by Dylan Thomas Do not go gentle into that good night, Old age should burn and rave at close of day; Rage, rage against the dying of the light. Though wide men at their end know dark is right. Because their words had forked no lightning they Do not go gentle into that good night. Good men, the last wave by, crying how bright Their frail deeds might have danced in a green bay, Rage, rage against the dying of the light Wild men who caught and sang the sun in flight, And learn, too late, they grieved it on its way, Do not go gentle into that good night. Grave men, near death, who see the blinding sight Blind eyes could blaze like meteors and be gay, Rage, rage against the dying of the light. And you, my father, there on the sad height, Curse, bless, me now with your fierce tears, I pray. Do not go gentle into that good night. Rage, rage against the dying of the light. Dylan Marlais Thomas, a Welsh poet known for his creative, rhythmic and original using of words and imagery, is one of the greatest Welsh poets in the early 20th century. In one of his most famous poem Do not go gentle into that good night, the author classifies men into four different categories to persuade his dying father to realize that no matter the life choices, consequences, or personalities, there is a reason to live. It is possible that Thomas uses these categories to give his father no excuses, regardless of what he did in life. Through multiple unique figurative statements of death and different people, Dylan Thomas assert that one should not die silently or just quit the life easily. Instead, the elderly should fight for their life till the end. Thomas used exhaustive method to make his opinion persuasive to his father. To show the universal relevance of his theme, the author created four different perspectives in his poem. They are the wide men who know that the cores of their lives are not knowledge and intelligence, the good men who become conscious that their good deeds won’t define their identity, the wild men who feel regretful for their shallow youth when they reach the old age, and the grave men who are exemplified in the fifth stanza â€Å"Grave men, near death, who see with blinding sight/ Blind eyes could blaze like meteors and be gay.† Men who are at the end of their lives realize that their physical disabilities can’t stop them from remaining strong or pursuing joy. Though all four men lived unalike lives, at the end of their lives, they come to the same conclusions: they should not base their identities on their youth, and they can live a wholesome life in their old age. To make his father emulate those four types of men, Thomas uses unique metaphors to create a representation of all the men. Thomas begins by invoking the wise men who, Because their words had forked no lightening they/ Do not go gentle into that good night(4-5). The wise men Thomas speaks of refuse to resign to their fates as dead men because they have not yet accomplished what they set out to do. Thomass lightening is a representative metaphor of the goals set forth by the strong that serve as motivation to continue living robustly. By idolizing these wise men, Thomas implicates that he desires his father to emulate them; to press on toward anything that may at least give him some purpose besides waiting complacently for death to lower its scythe upon him. Thomass use of other men as examples of a desired state for his father is repeated through each stanza of the poem. In Thomass third stanza, he invokes the merits of Good men, the last wave by, crying how bright/Their frail deeds might have danced in a green bay(7-8). These good men strive endlessly to make their mark on the world, unsatisfied with their subjectively frail deeds until finally death catches up with them. These men rage against the dying of the light (9) because they have not yet met their goals, much like the wise men proceeding them. This passion for improvement and strength to persevere are exactly the qualities that Dylan Thomas begs his father to put forth, for Dylans own sake as much as his fathers. Other than for all men, the author also use metaphor for other objects in this poem. The use of the metaphor â€Å"that good night† (1, 6, 12, 18) gives the impression that Thomas knew that death was right. He calls it that good night instead of another ghastly term for death. However, he also calls it â€Å"the dying of the light,† (3, 9, 15, 19) which suggest a peaceful surrender. He urges his father to rage against a peaceful end and endeavor to resist his demise. Thomas uses the words night and light as metaphors for death and life and alternates them to hammer home his point. Part of this poem seems to be almost a light hearted when he declares â€Å"Old age should burn and rave at close of day,† (2) almost as if saying old people should be allowed to live long and complain as long as they do not give up. The purpose of his use of division into categories remains, however to emphasize the importance of living, leaving his father with an unmistakable argument †¦choose life. Finally, in the last stanza the intent is presented, Thomas is showing that all men no matter their experiences or situations fight for more time. He urges his father to do the same. â€Å"Curse, bless, me now with your fierce tears, I pray,† (17) describes his pain and passion that are causing him to beg his father not to die. Thomas is watching his father fade and is begging for his father no to give in. It appears that his father has either peacefully surrendered himself, or rather that he has resigned himself to his fate. Other than rhyme and metaphors, Dylan Thomas also use personification to make his statement more vivid and touching. For example, personification is used in line 8, â€Å"their frail deeds might have danced in a green bay.† Frail deeds are not human beings, so they cannot dance actually. However, the verb â€Å"dance† is so energetic that it makes a high contrast with the word â€Å"frail†. Through the using of the word â€Å"dance†, readers can feel the good men are fighting with their destiny to the last moment. Besides, the word â€Å"green† also brings a feeling of life and vitality. Generally, the personification here successfully shows the effort and the determination of the good men, which gives a wonderful model for Thomas’s father. In line 10, figurative language is used, â€Å"wild men who caught and sang the sun in flight.† Later in the poem, â€Å"fierce tears† (17) is an example of assonance. Lastly, the poet describes blind eyes by using a simile, â€Å"Blind eyes could blaze like meteors and be gay,† (4). The poem evokes intense emotions from the reader, by using repetition and a variety of poetic devices. â€Å"Do Not Go Gentle Into That Good Night† is merely words sculpted together in a specific way to stress how death needs to be repelled because it is unfair and takes the best with it first. Mastermind Dylan Thomas encountered a way to flash colorful images through readers’ minds, along with symbolism and metaphors which foreshadow what he really means. That, plus his way of intertwining the pieces together into nineteen lines with ten syllables each makes this villanelle a wonderful work to read and comprehend. Thomas’ purpose was to convince his dear father, the man whom he looked up to, to fight, because the effort meant everything. Reading this passionate and driving poem, â€Å"Do Not Go Gentle into That Good Night,† will provoke excitement and meaning to seniors who seem to have lost all reason to live.

Critique of Sartre’s Concept of “Existence Precedes Essence” Essay

Existentialism evolved as an attempt to come up with an authentic response to the existential angst of modern man in search of his identity and place in existence. Perhaps the very first existentialist thinker and philosopher in history, Socrates, put fundamental stress on the enquiry of the question â€Å"Who am I? † On the other hand, the twentieth century philosopher with whom the movement of existentialism is most commonly associated with, Sartre, says that with man, existence precedes essence. That is to say, there is no essence as such which man can discover inside his being. He has to create it, as it were, from nothing, through his efforts and choices. This is the central tenet of Sartre’s brand of existentialism. In a way, it sounds very pessimistic, but at the same time, such an observation can lead us to realize the freedom of man’s being, inspiring us to attain greater meaning in our lives. Sartre’s stance seems to be very heroic, and his attitude can fill us with new energy to act and create. However, as we shall see, considered purely on a logical and philosophical basis, his theory rings completely hollow, indeed as hollow as the â€Å"nothingness† he talks about. In his essay â€Å"Existentialism as Humanism† Sartre most eloquently sets out to clarify what exactly is meant by existentialism in the proper sense of the word. This he does with amazing simplicity, putting the essence of the philosophical system of which he is one of foremost proponents just in three words: existence precedes essence. If God does not exist, there is at least one being in whom existence precedes essence, a being who exists before he can be defined by any concept, and that this being is man, or, as Heidegger says, human reality. (p. 349) Sartre proceeds to explain us the meaning of these two concepts essence and existence and the two view points based on them, namely â€Å"essence precedes existence† and â€Å"existence precedes essence,† in a very lucid style. Sartre gives the example of a simple object, a paper cutter, to illustrate how in the case of this object essence precedes existence, and how it is the other way around in humans. To enter into a â€Å"conversation† with Sartre, however, I would like to provide the example of a simple machine here, a typewriter, to illustrate the same point. Like a paper cutter, a typewriter too is mass-produced, according to a predetermined model. Therefore, a typewriter is clearly an instance of essence preceding existence. Now let us take a very high power computer. This computer is as much mass-produced and made according to a preexisting model as a simple typewriter, here too essence precedes existence. However, whereas a typewriter can do only one thing in a fairly rigid manner, a computer can do a million things in an absolutely flexible style. A typewriter is like an animal, a one-dimensional creature. A powerful computer, on the other hand, is more like a human being, a multidimensional entity. An existentialist like Sartre could easily make a claim that in the case of typewriter, essence precedes existence, and in the case of the computer, existence precedes essence. But this is patently wrong. A computer is also made on a pre-existing model, as much as a typewriter is. The existence of a computer is also based on the premise of essence preceding existence as much as that of any manufactured object. Only, the specific nature of tasks it is going to perform depends on the software loaded unto it, and other ways it is programmed. The computer cannot just do absolutely anything, it has its limitations. Human beings too have their limitations, but within these limitations they have an immense choice and freedom to determine what they are going to do and what they are going to be. The statement that â€Å"Man is nothing but what he makes of himself† may sound very good in pep talk, campaign speech or inspirational poetry. But it could be plain absurd, when we consider its philosophical implications. Man has a given â€Å"nature† – his freedom, limitations and identity are defined by it. For instance, what can man think, achieve, or create without the enormous intelligence endowed to him. Man is intelligent, by nature – there is nothing man has done about it. He can further sharpen his intelligence and use it to the best of his ability, or stop using it and become stupid — only this much freedom and scope exists with man. Simply because such scope and freedom exists, one cannot claim that in human beings existence precedes essence. Existence preceding essence would imply that humans are nothing by themselves, that whatever they want to make of themselves they have to strive to become that. Sartre and other existentialists seem to be completely unfamiliar with any basic concepts of psychology. In fact if existentialism were true, there cannot exist any subject called human psychology. Because, according to Sartre, there is nothing like pre-existing human nature. Thus, there is no human nature, because there is no God to have a conception of it. Man simply is. Not that he is simply what he conceives himself to be, but he is what he wills and as he conceives himself after already existing – as he wills to be after that leap towards existence. Man is nothing else but that which he makes himself. That is the first principle of existentialism. And this is what people call its â€Å"subjectivity† using the word as a reproach against us. (p. 349) The assertion that â€Å"Man simply is† is simply delusional. I would not call this viewpoint by the term ‘subjectivity’, whatever it means. I would call it plain nonsense. If there is no human nature, then what are all psychologists studying and exploring? In fact, by the time of Sartre, there already was a William James, a Freud, and a Jung – not to speak of Pavlov, Watson and other behaviorists who equate man to an animal; the study of human psychology was very much diversified and in a rather mature stage. Yet, here comes Sartre and declares that man is free, that he can make absolutely anything out of himself just as he wills – almost magically, as it were!

China s Foreign Policy Record - 967 Words

Through examination of China’s foreign policy record, particularly post-Cold War, a better understanding of the distinct approaches a realist theorist and a liberal theorist may have to the same event or policy, can be further explored through the lens of China. In his book, International Politics of the Asia Pacific, Yahuda states, â€Å"It is only since the end of the Cold War that China’s leaders have developed policies that recognize that the future security and prosperity of their country requires the cultivation of close relations with the Asia-Pacific as a whole and with its neighbors in particular.† (Yahuda 2011, 137) Yahuda points out, significantly, that only with the Cold War coming to a close, did China start to develop policies aimed at working together with other regional states in order to steer the country in the right direction and towards growth. It is within only the last 25 years following, has China implemented the foreign policies that have allowed more foreign investment than ever before. This foreign investment has both fueled China’s development and had a significant role in allowing for even more outside influence to enter China. Along the fall of the Soviet Union, the largest hurdle to the worldwide spread of Capitalism faded as well. With this, a new era of globalization was ushered in. As a result of both globalization and the adoption of new economic and trade policies, China was able to flourish (Yahuda 2011, 183). Though globalization was seen asShow MoreRelatedChinas Ultimate Goal of Returning to the Middle Kingdom Essay752 Words   |  4 PagesChinas Ultimate Goal of Returning to the Middle Kingdom China is aiming to regain its position as ‘The Middle Kingdom’, the center of the world. They wish to become a major political player through their military and economic prowess. They aim to gain the strength to flex their political will throughout the world. I believe their goal is to become united once again as ‘One-China’. When China totally regains its territories, such as Hong Kong, they plan on being a dominant world power onceRead MoreProblem: Human Rights Violations In Sino-Africa Cooperation1321 Words   |  6 Pagesbecome protuberant, impeding the progress of China’s â€Å"Going-Abroad† strategy in Africa. Take China’s footprint in the African agricultural sector, for example. According to Human Rights Watch in 2012, the agriculture investment contract between China and Ethiopia helped foment the legitimacy of the notorious â€Å"Villagization† program through which the Ethiopian government forcibly relocated 70,000 indigenous people from the western Gambella region to new villages that lack adequate food, farmlandRead MoreEast Asia is a diverse region housing some of the largest nations in the world as well as some of1300 Words   |  6 PagesAsia has experienced overwhelming success and growth rates. East Asia currently ranks as one of the top regions in the world in terms of economic success and growth. According to Thomas Leipziger, (Leipziger, 3) The East Asian countries have a record of maintaining political and economic stability and of pursuing long-term economic goals. The success of East Asia has led to much scrutiny over the role of the Government contributing towards its success. Although there might be many factorsRead MoreA Brief Note On The International Business Situation1473 Words   |  6 Pages economic information important to your proposed business/product/service, the level of foreign investment in that country According to China Highlights, prior to 1978, China maintained a command economy. Then, China launched multiple economic reforms. The central government made incentives for farmers. It also established Special Economic Zones along the coast of china for the purpose of attracting foreign investors. China’s entry into the WTO in 2001 has been one of the best influential factorsRead MoreEconomic And Political Challenges Facing China1474 Words   |  6 PagesHaving a historical record of over three thousand years, China is considered as one of the few countries with a significant continuous civilization. Before the twentieth century, it was under the rule of various dynasties. â€Å"The Xia dynasty was the first dynasty to rule in the country† (Tanner 35). The bureaucratic systems of these regimes resulted to the agrarian civilization that was much better off than the existing nomadic cultures. â€Å"Through the entire period from the 1990s, the country has regainedRead MoreThe Taming Of General Macarthur1712 Words   |  7 Pagesperson can lose their authority and trustworthiness. President Harry S. Truman terminated General Douglas MacArthur from his position as the leader of the U.S. forces in Korea after General MacArthur escalated the conflict, going against the U.S. policy and igniting a huge argument between the Chinese and the Americans. MacArthur also went against Truman s diplomatic policy directly and taunted the People s Republic of China by leaking news to a congressman about his desire to involve Chinese NationalistRead MoreDomestic Policy : Chinese Political Transition914 Words   |  4 Pagesdomestic policy Chinese political transition officially ended March 17, 2013, with the closing of the annual parliamentary session. It helped to endorse the renewal of the management team, the first stage took place at the 18th Congress of the Chinese Communist Party, which was held in Beijing from 8 to 14 November 2012. XI Jinping appointed Secretary General Party in November, became President of the Republic following HU Jintao and Li Keqiang succeeded as Prime Minister Wen Jiabao. The compositionRead MoreFiat Launches Cars in China: A Global Marketing Strategy1513 Words   |  6 Pagesï » ¿FIAT launches FIAT cars in China FIAT launches FIAT cars in China Introduction Global competition in all industry especially the automobile increases every time. Since 2009, China has become the worlds largest automobile producer with an annual sale of over 14 million vehicles. This means it had surpassed Japans previous records since by 2010 the government had focused their records to over 17 million. This growth has been elevated by the high demands due to the rising incomes. The middleRead MoreThe World Economy Has Been Growing Constantly Last 55 Years1371 Words   |  6 Pagesnet benefit to individual economies around the world, by making markets more efficient, increasing competition, limiting military conflicts, and spreading wealth more equally around the world. 1. Some of the benefits of globalization include: Foreign Direct Investment, Technological Innovation and Economies of Scale. 2. Some of the risks of globalization include: Interdependence, National Sovereignty and Equity Distribution. India got independence in 1947 and even after many years of independenceRead MoreThe Impact of Globalisation on Japan1638 Words   |  7 PagesGlobalisation has had a profound impact on the Japanese economy influencing levels of international trade, business operations, financial flows, government policy, labour markets and even environment. This movement has been driven primarily by numerous TNCs, trade liberalization, and the deregulation of the financial system, and numerous strategies adopted by the Government and Economy, resulting in the creation of a new Japan. ECONOMIC GROWTH AND DEVELOPMENT The Japanese economy, the 2nd largest

The Trent Affair in the Civil War

Discussion Questions On Galileo s Letter - 981 Words

Discussion Questions for Galileo’s Letter to the Grand Duchess 1. Overall, what is Galileo’s attitude toward the church? a. He depicts himself as a devout and loyal subject of the Church. He doesn’t claim that the Church itself is opposed to his beliefs, but that certain misguided theologians and academics were using the power of the Church to oppose him. 2. Do you think he was trying to bring the church in line with science or science in line with church? a. The church in line with science. 3. What are his attitudes toward those who he feels are using the bible to support arguments against him? a. Galileo feels that they are â€Å"Showing greater fondness for their own opinions than for the truth†¦Ã¢â‚¬  (30). He feels they are misinterpreting the bible purposefully to hereticize his ideas. 4. What were the general reactions been to his arguments? a. â€Å"Men who were grounded in astronomical and physical science were persuaded as soon as they received my first message†¦Ã¢â‚¬  (30). Others took longer to come to terms with Galileo’s work due to how different it was from what they had come to believe. And, some were so stuck in their ways that they refused to look at the evidence and denied the truth at all cost. 5. Galileo was a strong supporter of Copernicus. Was he alone in his support for Copernicus? a. No. Copernicus’s work was publish shed â€Å"at the the instance of the Cardinal of Capua and the Bishop of Culm† (31). Galileo also shares that Copernicus’s book was accepted by theShow MoreRelatedMiddle Ages and the Renaissance1274 Words   |  5 Pagesï » ¿Middle Ages and Renaissance (Order #A2073046) In the time between the 1300s and the 1500s, a great transformation took place in Europe. Prior to the 1300s, Europe had experienced what has been called the Middle Ages, but after 1500, the continent was fully into the period known as the Renaissance. The impetus for the transformation that took place was the onslaught of the Black Death, or a two hundred year nightmare in which the Bubonic Plague devastated European society. The changes thatRead MoreThe Iconic Figure, John F. Kennedy, An American President2035 Words   |  9 Pagesbelief. Although a college education is not for everyone, formal school paves the way to an effective future for people who are serious about it. I believe that becoming a student help me become an adult. During my high school career, I start to question the significance of a college education. I wound up asking, why is it imperative to set off for college? The appropriate response is that, like never before, going to school gives opportunities to graduates, which are not as far reaching as theRead MoreFliptop Battle: the Modern Balagtasan4068 Words   |  17 Pageschannels of public information. Traditionally, they are radio, televisions, films, newspapers, and internet. These disseminate information and entertainment on a wide scale and their powers of manipulating public opinion are the subject of much discussion and research.3 Media are changing the terms of our engagement with language and social semiosis in late modernity, and with linguistic variation and dialect as part of that. Media made a great impact on language change by means of word adaptationRead More Playing God in Mary Shelleys Frankenstein Essay5215 Words   |  21 Pagescrueler to Victor and more spiteful than he could ever be to the heavens. The question that precedes all others, however, is who is or what acts as god in Frankenstein. It is safe to assume that Victor Frankenstein’s god is that of the Christian tradition, although interestingly, he never truly mentions it as such. Instead, he invokes the spirits of nature and swears by the â€Å"sacred earth on which [he] kneel[s]† that he will get his revenge (Shelley 173); so it is only fitting that itRead MoreFrancis Bacon15624 Words   |  63 PagesHe always kept his eye on the main chance, worshipping the rising sun and avoiding of the setting one. His marriage was also a marriage of convenience. He did not hesitate to take part in political intrigues in order to promote his ambition. His letter to the king and queen were also full of flattery that it was hard to believe that they came from the pen of such an intellectual man. Though he was wise yet he showed certain incapacity of emotions and this trait can also be witnessed in his essaysRead MoreSubliminal Advertising and Modern Day Brainwashing6639 Words   |  27 Pagessubliminal advertising which most us are unaware of. By bypassing our unconscious mind using subliminal techniques, advertisers tap into the vulnerabilities surrounding our unconscious mind, manipulating and controlling us in many ways. Since the 1940 s subliminal advertising blossomed until now, when you can find subliminals in every major advertisement and magazine cover. Legislation against the advertisers has had no effect in curbing the use of subliminals. In this Information Age, it seems peopleRead MoreProblems in School Encountered by High School Students of Catanduanes State University Laboratory High School Sy: 2012-20137218 Words   |  29 PagesLABORATORY SCHOOLS S.Y. 2012-2013† prepared and submitted by Ruby Joy P. Beo, Mark Kenneth T. Miguel and Jhon Clifford T. Oni ong, in partial fulfillment of the requirements in Research II, has been checked and is recommended for acceptance. ZYRA MAE S. TOMAGAN ERIC T. ALDEA Language Editor Statistician Accepted and Approved by: SOCORRO D. MASAGCA Research Professor IMELDA T. BERNAL Principal ACKNOWLEDGEMENT The researchers are truly indebtedRead MoreLanguage and the Destiny of Man12402 Words   |  50 Pagesprobably appears to those who feel themselves filled with loneliness and the sheer freedom of metaphysical thought. It is as though Descartes must now face the harsh retort to the metaphor of the tree of knowledge, which he himself used in one of his letters. Few are those who generally consider Descartes to be a very lucid author, among them Étienne Gilson sau Ferdinand Alquià © and, in the post-war period, Jean-Luc Marion. Some have referred to a genuine French tradition of Cartesian hermeneutic, whoseRead MoreDoes Study of the Information Content of Profits Announcements Explain Why Firms Use Particular Accounting Practice? Does It Help to Predict Which Firms Will Use Particular Accounting Practices?10615 Words   |  43 Pagesimplies, methodological capital markets research is concerned with examining the significance and relationship of various variables when trying to de termine the relation between security returns and financial statement information. For example, questions that related to items such as the information content of additional information or alternative measures, the effects of governance structures in respect of the amount and timing of company information releases and other matters, are of interest toRead MoreDanshui Essay10393 Words   |  42 Pagesimplies, methodological capital markets research is concerned with examining the significance and relationship of various variables when trying to determine the relation between security returns and financial statement information. For example, questions that related to items such as the information content of additional information or alternative measures, the effects of governance structures in respect of the amount and timing of company information releases and other matters, are of interest to

Timesaver Customs Lifestyle in the Uk Ireland Free Essays

What is Britain? Wales and Scotland Wales Info-stop †¢ This is the Welsh flag – The Red Dragon of Wales. †¢ The Welsh language is one of the oldest in Europe. 20% of the population* speaks Welsh. We will write a custom essay sample on Timesaver Customs Lifestyle in the Uk Ireland or any similar topic only for you Order Now †¢ Do you like vegetables? The Welsh national symbol is a leek. †¢ Are you good at spelling? A town in Wales has the longest name in Britain! Llanfairpwllgwyngyllgogerychwyrndrobwllllanttysiliogogogoch †¢ There are lots of castles in Wales. They were built in the Middle Ages*, when the Welsh fought the English. †¢ Wales is called Cymru in Welsh. Don’t call Welsh people English. They aren’t. They’re Welsh! †¢ Every year there are music and art festivals called Eisteddfods. They began around 1,000 years ago. Read about Wales. Find the places on the map and write the letters. a 1 Feeling sporty*? Why not go to a rugby match? There are 47 clubs in Cardiff! b 2 c Take a boat from Cardigan Bay and see thousands of seals and dolphins. f 3 Go surfing! Whitesands Bay is a hit* with surfers. And it’s also got great swimming and diving. d 4 Baa! Wales is the most important sheep farming area in Europe. It’s got 11 million sheep!WALES 5 e Ancient! In Anglesey you can see remains* of Celtic* villages. Celts moved into Wales around 4000 BC. 6 The highest mountain in Wales is Snowdon. It’s great for walking and climbing. 8 TIMESAVER CUSTOMS LIFESTYLE IN THE UK IRELAND  © MARY GLASGOW MAGAZINES, AN IMPRINT OF SCHOLASTIC INC. TIMESAVER CUSTOMS LIFESTYLE IN THE UK IRELAND What is Britain? Scotland Jo is on holiday in Scotland. Complete her emails with the missing verbs in the past tense. Then match them to the pictures. buy be go be take see walk * What is it in your language? Find out!John O’Groats †¢ 1 helen@email. com Hello from Scotland We †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦.. in Glasgow yesterday. I thought it was the capital of Scotland. Wrong! But Glasgow is the style capital of Scotland. We †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦.. shopping this morning. Some shops sell Scottish things like Tartan. That’s a traditional cloth. My brother said he wanted to buy a kilt (a skirt for men). But he was only joking! He †¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ a tartan hat instead. 2 helen@email. com Hello from Scotland †¢ Loch Ness Aberdeen †¢ Hi! We’re in the North of Scotland now.We’re at the Highland games. They do some crazy sports. One of them is called ‘tossing the caber’ where men throw a heavy wooden pole*! At the weekend we went to Ben Nevis, Britain’s highest mountain. We .. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. to the top. It was really tiring*. †¢ †¢ Glasgow Edinburgh SCOTLAND 3 helen@email. com Hello from Scotland b a c I’m sending this from Loch Ness – the lake with the famous monster. We went out on a boat this morning but we didn’t †¦ †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. . the monster! And two days ago we †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦.. ferry* to the Orkney Islands (Scotland has 800 islands! ), and we saw thousands of birds. They were so noisy! 4 helen@email. com Hello from Scotland d We’re having a great time in Edinburgh. That’s right, the capital of Scotland! It’s really crowded because there’s an international arts festival – there are hundreds of shows! We went to one last night – it †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦.. great. And we climbed up to the Castle, too. I saw somebody playing traditional music on bagpipes. TIMESAVER CUSTOMS LIFESTYLE IN THE UK IRELAND  © MARY GLASGOW MAGAZINES, AN IMPRINT OF SCHOLASTIC INC. 9 How to cite Timesaver Customs Lifestyle in the Uk Ireland, Papers

International Marketing of Harvey Nichols Click Now to Get Solution

Question: Describe about the various aspect of the Harvey Nichols Company? Answer: Executive Summary This paper presented the several aspect of the Harvey Nichols. The purpose is to measure the marketing strategy for their ninth store in the Singapore. Harvey Nichols stated its store in 1831 in the London. Harvey Nichols produced men and women product such as fashion accessories, beauty product and food. So, all generation of people attracted from their product or services that would raise its sales volume and profit margin of the organization. This paper enables to determine the external internal, SWOT analysis, TOWS matrix, growth, competitive STP strategy, market entry mode and marketing mix of the Harvey Nichols. Singapore is the developed country that has multi-dimensional culture in it. So, it would provide good opportunity if they will open new store in the Singapore market. Introduction This paper described the various aspect of the Harvey Nichols Company. The main objective of this paper is to evaluate the strategy for their ninth international store in Singapore country. This paper cover the external internal, SWOT analysis, TOWS matrix, growth, competitive STP strategy, market entry mode and marketing mix of the Harvey Nichols Company to start store in Singapore country. Because of this is enables to determine the international strategy for open new store in the Singapore. Indeed, Harvey Nichols established in1831 as store chain in the London. It sells men and women related fashion accessories, food and beauty products. (Crowe Rosen 2009) Harvey Nichol will be open ninth store in Doha in 2017 but if they planned to open new store in Singapore then what would be strategy that we would discuss below: Situational Analysis: Situational analysis looks to evaluate the micro, macro and competitor factor that affect the Harvey Nichols when they open store in the Singapore country. The objective of the situation analysis is to indicate the product position as well as survival of business. In the situational analysis we would discuss the external, market attractiveness and internal analysis of the Harvey Nichols. External: External analysis of the Harvey Nichols discusses the macro and competitors analysis. Macro analysis includes the political, economic, social, technological and environmental that is described below: Political: It is significant factor of the macro analysis of the Harvey Nichols. It indicates to government plan that which kind of goods and services they want to offer their public. Singapore is developed country so they would prefer consumer oriented product or service which can satisfy consumer needs or desires. (Yuksel 2012) Economic: This is important factor of the macro analysis of the Harvey Nichols. The rise of the Singapore economy determines the viability of business operation such as tax rule, exchange rate, tariffs and economic recession. These kinds of operation not only direct affect on the customer needs but also impact on suppliers and distributors. (Perrey Spillecke 2011) Social: Social environment includes total belief, practices, customer and behaviour. Social environment of the nation affect the Harvey Nichols Company. Because of different society people have different kinds of view and perception about the product. So, Harvey Nichols needs to deliver quality of product or services as per Singapore society people needs or desires. Harvey Nichols should divide society people generation as per their product variety. (Perrey Spillecke 2011) However, Singapore is a multi-cultural nation where Chinese, Malaysian and Indian culture living together with the Singapore people. Technological: It is very significant factor that affect the Harvey Nichols Company plan to start new store in the Singapore. If Harvey Nichols used online shopping technology for the Singapore customer that would helps to customer satisfaction because it would save many time to their customer. In the global competitive market, technology makes company to stable in the competitive market. Through use of technology, company can produce quality product with low price as compare to their competitors. Environmental: It is significant factor of the macro analysis of the Harvey Nichols. Environment of the company affect the productivity quality. If employee will get work friendly environment then it would raise the Harvey Nichols growth and development. So, Harvey Nichols should provide proper environment to their customers in Singapore plant. (Yuksel 2012) Internal: Micro analysis includes the customers, employee, supplier, shareholder, media and competitors that are described below: Customers: Customer is directly affecting the micro environment of the business. Singapore is developed country so people have high purchasing capacity so it is good as well as the Harvey Nichols sales volume perspective. (Nieman 2001) Employee: Expert employee can affect your business. So, Harvey Nichols targeted to hire qualified and experienced employees in the organization that would contribute in the Harvey Nichols succeed in the Singapore plant. (Van de Weerd et al 2008) Suppliers: Supplier plays significant role when you planned to open new store in the Singapore country. If supplier has capability to deliver the quality product or service in timely manner then it would help to fulfil customer needs in the abroad market. Shareholder: if we expand our business then we need more investment then organization should issue public share to collect money form market. Shareholder pressure to raise the profit margin will impact firm strategy. (Van de Weerd et al 2008) Media: Positive media can make firm while negative media can destroy the firm. So, Harvey Nichols needs to manage media for their success of expansion plan to open new store in the Singapore. Competitor: Competitor can affect the initial growth of the organization. So, Harvey Nichols needs to make stable as compare to their competitors in the Singapore market. (Nieman 2001) Competitive analysis described the potential strength and weakness of the competitors. Louis Vuittion is the main competitor of the Harvey Nichols. Both produced fashion accessories product in the market so it is very hard for the Harvey Nichols to compete with them. Both companies stated business in mid of 18th century and have strong market in the worldwide. Gucci is the main competitor of the Harvey Nichols consumer goods product items. So, they should produce high quality product with low price as compare to their competitors such as Gucci and Louis Vuittion. (Xu 2005) Market Attractiveness: Market attractiveness is the evaluation of the potential value of specific market. Market size, growth, pricing trends, intensity of competitor, overall risk and opportunity to different kinds of product are key elements that would to determine the market attractiveness. Due to these elements stability of the Singapore market, the Harvey Nichols will to open a store in the Singapore market. (Olsen 2015) Further, Singapore government promoted high level of saving and investment through central provident fund policies that would helps to raise their sales volume of the Harvey Nichols. Singapore has highest GDP ratio in the world around 400 percent in the 2008-2011 that is very attractive for the Harvey Nichols to open new store in the Singapore. (Wilson 2014) (Source: Olsen 2015) SWOT Analysis: It is useful tools to understand the strength, weakness, opportunity and threats. Here, we would discuss the SWOT analysis of the Harvey Nichols Company that is described below: Strength: Harvey Nichols brand has strong image in luxury items. So, it is able to attract rich people and they are capable to pay higher amount so it would raise the profit margin of the company. It has many products such as bags, cloths, belts for men and women that attract all kind of customer in the company is the main strength of the company because customer is king of the market. It was focus to expand its business every time in the global level that is main strength of it. It has existing distribution channel and sales networks. (Perrey Spillecke 2011) Weakness: Harvey Nichols dont have stores in emerging nations such as India, China and South Africa that is main weakness of it because these countries has long consumer market. Premium brand attract the rich customers only while company need all kinds of product so they will sold in all market so it is main weakness of it. (Dyson 2004) Opportunity: They can develop its brand image though new marketing and promotion strategies that is main opportunities. The company can extend its business through entering in developing and emerging market in the world. Threats: The main threat of the Harvey Nichols is to those other companies offering same kinds of product and services. Most of its brand product have similar product in the market that affect its sales volume and profit margin so it is threats of it. (Perrey Spillecke 2011) TOWS matrix: Harvey Nichols evaluated threat first. Because of some competitor of the Harvey Nichols produced same product that would harm the sales volume of the Harvey Nichols. After evaluation of threats, they need to evaluate the opportunity in the Singapore market. Harvey Nichols brand image contribute it to open new store in Singapore country. Harvey Nichols dont have store in emerging country such as China and India so they need to evaluate new plan to open store in the emerging country that would be strength of it. (Dyson 2004) Strategic Options: Strategic options take advantages of trends, facts, opportunities and threat of the outside world. It help you to evaluate the where your business now and what is further option might be available in the market for short, medium and longer term perspective. We would evaluate the growth, competitive and segmentation, targeting positioning strategies of the Harvey Nichols when they interred into Singapore market. Growth Strategies: Harvey Nichols focuses on produce fresh and stylish product for their Singapore customer that is main growth strategy of it. Singapore is developed countries so they prefer quality and fresh product in the market so Harvey Nichols focus new, stylish and fresh product because they offer beauty product, fashion accessories and food product those need style and freshness especially in developed countries such as Singapore. (Wong 2014) Harvey Nichols growth strategy in the Singapore market is to manufactured product as per requirement of the all group of the generation. Competitive Strategies: Competitive strategy is known as long term plan for specific firm in order to acquire competitive advantage of its competitors. Harvey Nichols decided to buy raw material from local market when they opened store in Singapore. Because of it would reduce its manufacturing cost so they can compete with their local competitors of the Singapore market. In the global competitive market, it is significant strategy to reduce its production cost as compare to their competitors. (Wong 2014) Segmentation, Targeting Positioning (STP): The STP process is significant in the Harvey Nichols Company. First, they need to segment the Singapore market into similar group such as 0-13 age group, 14- 25age group and 26- 40 age group and 40 to till death age group. Then, the Harvey Nichols must target the market that which age group Singapore market is more demanding for their product. Singapore is developed country and most of people belongs to 26-40 age group so they should focus on these age group people and make a plan to satisfied these age group people. After the target customer they need to focus on positioning the market. So, Harvey Nichols decided to open store in Singapore due to fast consuming market in the worldwide. (Havaldar 2005) Strategic Choice and Justification: Strategic choice is an option to select one from various choices of strategy for organization. So, the Harvey Nichols need to select Singapore consumer oriented to raise their new store in this area. Market Entry and Selection: Market entry is technique of delivering product and services to a target market. Exportation, licensing, franchising and joint venture are the modes of entry in the Singapore market. Harvey Nichols has several products in their retail shop and most of them are very heavy so they will open new store in the Singapore market. They could attract their customer because it would be available in lower cost due to local manufacturing of it. Harvey Nichols needs to get licensing from Singapore government to open store in Singapore. Through franchise distribution they can open store in the Singapore because they will support them. Harvey Nichols can open store in the Singapore through joint venture with some local companies. Out of them, Harvey Nichols should select joint venture entry mode for the Singapore ninth store because other options are not appropriate for new store in the Singapore. Harvey Nichols joint venture with local company of the Singapore region wo uld beneficial for new store in the Singapore. Because of it would reduce heavy investment in the initial stage. (Thompson Martin 2010) STP for chosen market: The STP plan to open ninth store in the Singapore market that they need to make strategy for their generation of people group. Which kind of product mostly used by which generation they need to segment market according to generation group. Harvard Nichols has many products such as beauty product; food, fashion accessories and many more so they need to segment first then the Harvard Nichols need to select the available market for their product. Out of product variety which kind of people or generation like them after that they need to implement their strategy which products are mostly used by people so Harvey Nichols need to manufactured as per required quantity. (Havaldar 2005) Marketing Mix: Marketing mix is technique used by marketers to support evaluating the brand offering. The 4Ps linked with marketing mix which is developed by E. Jerome McCarthy in 1960. In the 1970s, it was acknowledged by marketer that marketing mix must update. So, it extended in 1981 by Booms Bitner with three new elements of the 4Ps. These 7Ps of marketing mix is described below: (Source: Marc 2014) Product: The Harvey Nichols is retail Sector Company that has several products such as fashion accessories, food product and many more. Harvey Nichols need to adopt unique product features to attract their all generation of people. Product quality affects the sales volume of the organization. Harvey Nichols has branded product that helps to sell in the Singapore market. Harvey Nichols has planned to open store in the Singapore so they need to create product as per Singapore people needs or demands that would help to satisfy the Singapore people desires. (Marc 2014) Pricing: It is not necessary that product should be cheapest because customers are willing to pay little high price for something really works for them. In the global competitive market, price affects the consumer behaviour so Harvey Nichols needs to provide maximum quality in reasonable price because most of people are unable to pay high price in the world especially in the Singapore market. Place: Product should be available in every market where consumer can buy it easily. Harvey Nichols should produce all kinds of product in all regional area of the Singapore market. Due to easy availability people will buy easily from market that would increase sales volume of the Harvey Nichols in the Singapore store. (Masterson Pickton 2014) Promotion: It is very important element of marketing mix in the current competitive era. Harvey Nichols should adopt mail order marketing for promote their product in the Singapore store. It is cheap and directly affect consumer who use the product. So, initially stage it is good for the Singapore new store. (Liu 2001) Due to lack of promotion and marketing strategy many organizations was unable to compete with their competitors. People: Harvey Nichols needs to hire qualified people those can handle all conflict in the new Singapore store that would helps in success of the Harvey Nichols new branch in Singapore. The Harvey Nichols need to evaluate the Singapore people behaviour before open new store in this area that would help to satisfy need of the Singapore consumer. Process: Process is significant elements of the marketing mix. A well-designed process helps it to maintain the Harvey Nichols competitive position in the Singapore market. The process must ensure that all deliver services are same for every customer. (Masterson Pickton 2014) Physical: It is very significant elements in the global competitive market of the marketing mix. Harvey Nichols must provide physical evidence in their product for the Singapore people because he have plan to open a store in their place so local people will trust if they provides physical evidence about the product. (Marc 2014) Conclusion From the above discussion, it can be concluded that clear external internal, SWOT analysis, TOWS matrix, growth, competitive STP strategy, market entry mode and marketing mix strategy as well as ability to adopt new technology in the Harvey Nichols helps it to maintain its competition in the worldwide retail market. References Bivolaru, E, Andrei, R, Purcaroiu, GV, 2009, Branding Romania: a PESTEL framework based on a comparative analysis of two country brand indexes, Management Marketing, 4(4), 101-112. Crowe, LG, Rosen, SM, 2009, The Jimmy Choo Story: Power, Profits and the Pursuit of the Perfect Shoe, AC Black, London. Dyson, RG, 2004, Strategic development and SWOT analysis at the University of Warwick, European journal of operational research, 152(3), 631-640. Havaldar, KK, 2005, Industrial Marketing: Text and Cases, Tata McGraw-Hill Inc, New Jersey. Hay, GJ, Castilla, G, 2006, Object-based image analysis: strengths, weaknesses, opportunities and threats (SWOT), International Archives of Photogrammetry, Remote Sensing and Spatial Information Sciences, 36(4). Ibpus.com, 2012, Qatar Investment and Business Guide: Strategic and Practical Information, Int'l Business Publications, New York. Jackson, SE, Joshi, A, Erhardt, NL, 2003, Recent research on team and organizational diversity: SWOT analysis and implications, Journal of management, 29(6), 801-830. Liu, G, 2001, Singapore: A Pictorial History, 1819-2000, Psychology Press, London. Marc, 2014, 7Ps Of Marketing Additional Elements Of Marketing Mix, view 16 April, 2015, from: https://www.entrepreneurial-insights.com/7ps-additional-aspects-marketing-mix/ Masterson, R Pickton, D, 2014, Marketing: An Introduction, Sage Publication Inc, London. Nieman, G, 2001, Training entrepreneurs and small business enterprises in South Africa: A situational analysis, Education+ Training, 43(8/9), 445-450. Olsen, E, 2015, Strategy Planning And The Market Attractiveness Framework, view 16 April, 2015, from: https://www.dummies.com/how-to/content/strategic-planning-and-the-market-attractiveness-f.html Oxford Business Group, 2012, The Report, Oxford Business Group, London. Perrey, J, Spillecke, D, 2011, Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, John Wiley Sons, New Jersey. Thompson, JL, Martin, F, 2010, Strategic Management: Awareness Change, Cengage Learning EMEA, New Jersey. Van de Weerd, I, Brinkkemper, S, 2008, Meta-modeling for situational analysis and design methods, Handbook of research on modern systems analysis and design technologies and applications, 35. Wilson, P, 2014, Challenges for the Singapore Economy After the Global Financial Crisis, World Scientific, Singapore. Wong, JO, 2014, The Culture of Singapore English, Cambridge University Press, London. Xu, J, 2005, Market Research Handbook: Measurement, Approach and Practice, iUniverse, New York. Yuksel, I, 2012, Developing a multi-criteria decision making model for PESTEL analysis, International Journal of Business and Management, 7(24), p52. Zimmermann, O, Schlimm, N, Waller, G, Pestel, M, 2005, Analysis and Design Techniques for Service-Oriented Development and Integration, In GI Jahrestagung (2) (pp. 606-611).